WK2_mketing_VALS Essay Example | Topics and Well Written Essays - 750 words

WK2_mketing_VALS - Essay Example The survey results will show the main features of a customer: conservative or liberal, intellectual or a working man, prefer innovation or stick to old products. Translating marketing information into intelligence requires three related general functions: surveillance, assessment, and prediction. This activity consists of observing the reports of marketing occurrences, discerning patterns and deviations from standards, and trying to make sense out of them. Surveillance serves two ends: it indicates likely trends and changes in the marketplace and then suggests what must be known and done to meet the changes. Assessment attempts to evaluate more specific knowledge of particular opportunities, or competitors capabilities and vulnerabilities. Knowledge of strengths and weaknesses of specific competitors supplies the basis for developing ones own marketing strategies and programs. Predictions provide a dimension of futurity that makes intelligence relevant for planned decisions. The surv ey shows that the company has area intelligence, which is concerned more with localized details and shorter-run aspects of the marketing-activities programs. It is of particular value to marketing personnel in specialized or functional areas, since they deal directly with operations but lack policymaking responsibility. For example, area intelligence guides the actual recruitment, selection, training, and direction of salesmen; the determination of specific prices and advertising programs; and the specification of product qualities (Paley, 87). The survey results will show a need in new products and designs and ability of customers to perceive innovations. The survey will determine the character of a consumer and his life style. Both the quality of the raw data and the effectiveness of the primary analysis determine the kind of marketing information that will be derived. Data must be sorted, classified,

HR Administration Essay Example | Topics and Well Written Essays - 1250 words

HR Administration - Essay Example Ownership is the key distinction of privatization according to this focused definition of privatization (Klingner et al, 2010). Privatization is viewed as an option for providing services to the community and the decision to privatize should be made by the government reflecting the government to deliver public goods and services by the private sector creates a balanced evaluation of the financial and non-financial issues with the needs of the community.Market-based competition basis. Privatization is characterized by little involvement by the government and collaborating with private service providers. Government stops providing a service directly and relies on the private sector to deliver the service (Klingner et al, 2010). Human resource managers are facing an imminent mass exodus of senior workers, the likes of which has never been seen before. These workers will need to be replaced due to death or retirement. Some organizations might lose up to 50% of their seniors in the next two to three years. This exit will strain the governmental entitlement programs, company benefit, pension plans, and press the concern on empty chairs in offices across the nation. The smaller size of Generation X (25 – 38- year-olds) along with their high rate of turnover and the transitory nature of their work force lately will lead to a shrinking pool of replacements and competition for those employees will increase. Demographic realities seem to suggest a possible shortage of labor in the coming decades (Klingner et al, 2010). Many Boomers will maintain their positions after their typical retirement age due to longer life expectancy. The likelihood of new legislation increasing the age for Social Security benefits, the high costs in living, recent losses in pension and IRA accounts attached to the stock market could make older employees delay their