How to Be a Productive Citizen - Free Essay Example

Sample details Pages: 1 Words: 441 Downloads: 6 Date added: 2019/04/15 Category Society Essay Level High school Tags: Citizenship Essay Did you like this example? Hello, in this essay I will be explaining how to be a productive citizen. Lets begin, there are many ways to become a productive citizen, heres a lot we all should know. Get a job, provide for your family, donating to the poor, following laws and rules, volunteer to be active in your community, be honest and trustworthy, be informed about the world around you, respect the property of others and most important of all, take responsibility for your actions. The benefits of helping your community. First of all helping your community has been proven to reduce stress combating depression keeping you mentally stimulated as well as providing a sense of purpose as well as making you feel like a better person over all just for helping out the people in your community. Don’t waste time! Our writers will create an original "How to Be a Productive Citizen" essay for you Create order I mean you really have nothing to lose. Okay lets move on. Ahem, Now we will move onto laws. Just because there is so many laws and there is no way I can cover them all well just cover only a few mostly like 1-3, Okay lets get started. Dont rob dont steal respect police officers and you might end up still alive at the end of the confrontation, another law is to respect sound pollution laws, dont blast music past 11PM cause I have encountered the exact problem especially in the summer as there is more partys and I can say for myself that its not fun waking up at 12PM to someone blasting very obnoxious music. Lets cover another one, dont speed in a residential zone especially without lights on at night, first off think of the familys youre endangering and your own life your endangering especially if your driving an old car youre just spelling your own death.. Now were explaining civil duties, Are you still with me? Okay well who cares cause Im still going to start. One that we all know is, obeying laws of the country, paying taxes on time or youll go to jail. Man its so funny when you see a kid rushing to be an adult and your like woah kid slow down then they reply, no i cant wait to pay taxes. Okay back on track, serving as a jury or as a witness to a court case. As Well as registering to vote. I dont care what you say everyones vote count, people who say, It doesnt matter as I am only one single vote EXCUSE ME NOW LOOK WHAT YOU CAUSED CAUSE NOW WE GOT TRUMP. Okay okay welp thats all I got hope you enjoyed. I dont care who I offended with that trump statement.

Essay on Drugs - 1471 Words

Prescription drugs and Street drugs By Checeba Lawton Date: 09/15/2012 Gail McElroy Prescription drugs and street drugs that are destroying the world and the problem are increasing each year. More individuals that are realizing that they are becoming addicts. What can society do about this situation? One thing is with prescription drugs, make sure the patient’s that come in to see these doctor really have a full physical and make sure they have not been in that office or any other office several of times for pain/ the same issues.2). Street†¦show more content†¦These drugs will take anyone to another level and they will make people do things they don’t want or don’t know they are doing it. These drugs and any other drugs are easy to find. All an addict has to do is go in an area where it’s being sold and it will be found, someone is selling them. The sellers don’t care about the ones that are buying them they just care about the money. I t could be pregnant women, a sick person, kids, it don’t matter as long as the seller is getting money. Drug addiction is one of the most hard and mind over powering habits that anyone with an addiction can overcome. All these drugs can damage a person mentally and physically. When a drug over powers a mind and body it’s best that person stay in a rehab or get the help that is needed. Drugs will damage, and can cause short-term memory loss, cause depression to a person, vision problem, and poor lung function. These things are all caused from the addiction to drugs. It’s sad but so true. Drugs have this way of destroying, families, friendships, interest, goals and anything a person has and wants to do in their future. Addicts act wild and out of control. An addiction will make a person act at times sweet and normal when they want something. Then when they get up and then they start getting around and start wanting there drug. If they don’t get it then they will turn into another person and start acting likeShow MoreRelated Drugs Essay1467 Words   |  6 Pagestypical politicians are afraid to address is that of what to do with the nation’s illegal drug problems. Although we hear terms like quot;The War on Drugsquot; and quot;Drug Treatmentquot;, a fresh approach to this issue is needs to come soon. nbsp;nbsp;nbsp;nbsp;nbsp;The country should take a new look at drug legalization as a solution to a problem that has been long out of control. Addiction and drug abuse are such â€Å"buzzwords† these days that a clarification is needed of what is meant byRead More Drugs Essay509 Words   |  3 PagesDrugs An issue of personal, local, and national concern that I would like to focus in this essay is drugs. There are many reasons why I find drugs to be an issue of great importance to me. First, drugs is a personal issue to me. For most of my life, I have been living in places where drugs have surrounded me. For the past ten years, I have been living in the Duncan Projects in Jersey City, where the temptation of selling, buying, or even using drugs seems to be growing every day. EveryRead MoreDrugs And Drugs Essay1768 Words   |  8 Pagespay for another person’s potential drug habit or abuse of the system? While taking away government benefits from someone abusing drugs, may cause the crime rate to increase, everyone trying to obtain assistance would need to pass a drug test, eliminating people on welfare that are drug users; at the same time, provide more assistance to the honest Americans that genuinely need the help; in addition, stop enabling drug users. Before there is a discussion on drugs in the welfare system, there needsRead More Drug Legalization Essay957 Words   |  4 PagesDrug Legalization Drug abuse has progressively, over the last thirty years, become a tool for crime organizations and bureaucracies, independent and under the control of the federal government, used to transform drug addiction into a profit through the passage of countless laws against drug abuse. Gore Vidals assertive essay communicated his belief that drug addiction should be legalized in order to ensure the eventual well-being and individual freedom guaranteed to Americans by the constitutionRead More Drugs Essays1536 Words   |  7 Pages Drugs nbsp;nbsp;nbsp;nbsp;nbsp;Drugs have always been a big part of our society. Many issues arise with whether or not some of them should be legalized for medication purposes or if they all should just be kept as illegal. Drugs are a very interesting topic to learn about and discuss. There is so many things that people don’t know and maybe they should. Not everyone is aware of all the risks or what can happen to you if you get caught with them. If you’re ready to hear about five illegal drugsRead MoreDrugs Essay755 Words   |  4 PagesDrugs may be used in many ways. There are good types of drugs and very harmful, illegal types of drugs. Too many, of any type of drug, are bad for you, but, illegal drugs can cause the worst type of damage to the human body. Drugs can affect your mental and physical health. Accordingly, drugs which are psychoactive, such as cannabis, alcohol, ecstasy and heroin have the ability to affect your mood. They can cause certain emotions to spike or cause others to go down. Drugs intervene with the chemicalsRead Moreplug in drug Essay676 Words   |  3 Pagesaffect the developing childrens relationship with the real world?† In the essay â€Å"Television: The plug in Drug,† by author Marie Winn, the author examines television’s impact on children. The author uses rhetorical devices such as causal analysis to support her argument on television non-effectiveness on society and cause and effect to illustrate and persuade the unaware attitude of parents towards television. This is an essay on how television affects children’s and how families should interact. Read MoreDrug Essay1041 Words   |  5 PagesHave you ever been addicted to drugs? â€Å"There are about 18 million adults are addicted to alcohol.†(Teens, and self-injury: Causes, Signs, and Prevention Web MD) Those people needs to drink alcohol in order to function normally. It is a problem because drugs can cause heart diseases. Heart disease is extremely dangerous, and can cause heart attack, which is able to cause death. Although people takes drugs in order to feel pleasant. However drug is able to put one in abominable conditions such asRead More Drug Legalization Essay1115 Words   |  5 PagesDrug Legalization Drug legalization has become a great issue among Americans for many years, and there have also been those that try to stop that legalization. The article, â€Å"Legalizing Drugs is Not the Solution† by Gerald W. Lynch, has a good argument based on facts and incidents that have occurred from drug use. In this article a person thinks twice about what they are really doing when they use drugs, and it is clear as to why legalizing drugs would not be a logical solution As spokenRead MoreEssay on drugs`992 Words   |  4 Pagesdisintegrate, and Tyrone gets into one bad situation after another as his drug dealer gets shot in front of him and he finds himself in the middle of a drug war between two rival gangs. Harry and Tyrone, now almost broke, hatch a plan to make a trip to Florida so they can score drugs there, as now the supply on the streets has all but dried up. In the meantime Harry talks Marion into prostitution in order to help him raise enough money and drugs for the trip. She does and Harry and Tyrone leave for Florida.

Brand and Packaging free essay sample

The Power of Packaging Alice Louw Michelle Kimber The Customer Equity Company* In recent years packaging has developed well beyond its original function as merely a means of product protection and now plays a key marketing role in developing on shelf appeal, providing product information and establishing brand image and awareness. As packaging’s role in the marketing mix gains momentum, so research into this arena becomes increasingly important. Given the potential for packaging to successfully achieve marketing goals; does research into packaging truly reflects its value within the marketing mix? Do we fully understand the role that packaging plays in a marketing environment and how best to leverage this tool to influence consumers? If packaging is so important, what is the best way to measure its effectiveness? * The Customer Equity Company is a wholly owned subsidiary of TNS (UK) which has been set up to develop the marketing sciences and support brand equity and Commitment modelling worldwide. 1 What is packaging? The definitions of ‘packaging’ vary and range from being simple and functionallyfocused to more extensive, holistic interpretations. Packaging can be defined quite simply as an extrinsic element of the product (Olson and Jacoby (1972)) an attribute that is related to the product but does not form part of the physical product itself. â€Å"Packaging is the container for a product – encompassing the physical appearance of the container and including the design, color, shape, labeling and materials used† (Arens, 1996). Most marketing textbooks consider packaging to be an integral part of the â€Å"product† component of the 4 P’s of marketing: product, price, place and promotion (Cateora and Graham, 2002, pg 358-360). Some argue that that packaging serves as a promotional tool rather than merely an extension of the product: Keller (1998) considers packaging to be an attribute that is not related to the product. For him it is one of the five elements of the brand – together with the name, the logo and/or graphic symbol, the personality and the slogans. While the main use for packaging can be considered to be protection of the goods inside, packaging also fulfils a key role in that it provides us with a recognisable logo, or packaging, so that we instantly know what the goods are inside. From the consumer perspective, packaging plays a major role when products are purchased – as both a cue and as a source of information. Packaging is crucial, given that it is the first thing that the public sees before making the final decision to buy (Vidales Giovannetti, 1995). Objectives of packaging Packaging and package labeling have several objectives: †¢ †¢ Physical Protection – Protection of the objects enclosed in the package from shock, vibration, compression, temperature, etc. Barrier Protection A barrier from oxygen, water vapor, dust, etc. †¢ †¢ †¢ †¢ †¢ Containment or Agglomeration Small objects are typically grouped together in one package for transport and handling efficiency. Alternatively, bulk commodities (such as salt) can be divided into packages that are a more suitable size for individual households. Information transmission Information on how to use, transport, recycle, or dispose of the package or product is often contained on the package or label. Reducing theft Packaging that cannot be re-closed or gets physically damaged (shows signs f opening) is helpful in the prevention of theft. Packages also provide opportunities to include anti-theft devices. Convenience features which add convenience in distribution, handling, display, sale, opening, re-closing, use, and re-use. Marketing The packaging and labels can be used by marketers to encourage potential buyers to purchase the product. Although packaging plays a role in both logistics and marketing, this paper will be focusing mainly on its relevance in the area of marketing. 3 The Relevance of Packaging as a Marketing Tool â€Å"Never underestimate the importance of packaging. Marketers often measure consumer brand perceptions and ignore the pack. Yet we know from the way that consumers react to unbranded products that packaging plays a huge role in reinforcing consumer perceptions. Packaging helps to drive the way consumers experience a product. Yet, we spend little time researching the connections between packaging and the direct experience of the product† (Rice and Hofmeyr, 2000, Commitment-led Marketing, pg 216). Before one can assess or question the current thinking regarding packaging research (and whether the research into packaging suitably reflects its value within the marketing mix), one must first assess whether packaging as a marketing tool really justifies more attention. What relevance does packaging have in the marketing world of today? Reaching the target market In recent years the marketing environment has become increasingly complex and competitive. Although advertising can be a highly effective means of communication for those consumers who are exposed to it, reaching the entire target market for most products is generally not a feasible prospect. Media fragmentation has meant that it is becoming increasingly difficult (and expensive) to reach and communicate with customers and potential customers, forcing marketers to adopt more innovative means of reaching their target market (Hill and Tilley, 2002). In contrast to advertising, which has limited reach, a product’s packaging is something which all buyers xperience and which has strong potential to engage the majority of the target market. This makes it an extremely powerful and unique tool in the modern marketing environment. In addition to its benefits in terms of reach, some marketers believe that packaging is actually more influential than advertising in influencing consumers, as it has a more direct impact on how they perceive and experience the product. â€Å"In m ost cases, our experience has been that pack designs are more likely to influence the consumer perception of the brand than advertising† (Hofmeyr and Rice, 2000, Commitment-led Marketing, pg 282). For products with low advertising support, packaging takes on an even more significant role as the key vehicle for communicating the brand positioning (Rudh, 2005, pg. 680). 4 Winning at the First and Second Moment of Truth Packaging’s dual role is what makes it a truly unique marketing tool. Unlike other forms of communication which tend to be fleeting, packaging plays a crucial role not only at the point of sale, but also after the actual purchase of the product. â€Å"The packaging has to provide consumers with the right cues and clues – both at the point of purchase and during usage. The first moment of truth is about obtaining customers attention and communicating the benefits of the offer. The second moment of truth is about providing the tools the customer needs to experience the benefits when using the product† (Lofgrun, 2005, Winning at the 1st†¦ pg 113) The Point Of Sale (The 1st Moment Of Truth) The importance of making an impact at the point of sale cannot be underestimated. â€Å"A recent Point of Purchase Advertising Institute (POPAI) survey in the UK found that over 70% of all purchasing decisions are made in-store at the point of purchase. Brand purchases are being made or broken in the ‘final five seconds’. † (Jugger, 1999) At the point of purchase, packaging serves a number of key functions, namely: 1. 2. 3. 4. Cutting through the clutter – actually getting the consumer to notice/see the product Communicating marketing information Stimulating or creating brand impressions Providing various brand cues: o Value o Quality o Safety Of course, if packaging does not cut through the clutter and catch the consumer’s attention, none of packaging’s other functions even come into play. The most brilliant and creative packaging is useless unless it is seen. Creating a powerful shelf presence so that the brand stands out from the crowd and is actually noticed is the first and most vital step for any product on a shelf. The average British supermarket contains 25,000 items and the average shopping basket just 39 items (Jugger, 1999). What this fact illustrates is that today’s consumers have to sift through a vast amount of products to choose what they want – and not surprisingly they end up ignoring most of what they pass. 5 In a standard supermarket the typical shopper passes about 300 brands per minute (Rudh, 2005). This translates into less than one-tenth of a second for a single product to get the attention of the customer and spark purchase (Gelperowic and Beharrell, 1994, pg 7). â€Å"Even when consumers are actively shopping a product category, most actively view only about a third of the brands displayed† (Young, 2005, p1) So how does one actually cut through the clutter and get the attention of the consumer? Most would agree that â€Å"it does not pay to be subtle† (Young, 2005, pg. ) To generate initial consideration, two things are key: 1. Shelf placement – ensuring that your product is placed on the shelf in the area most likely to be seen by customers 2. Packaging that creates a visual contrast (in comparison to its surrounding products) †¢ This can be achieved through the innovative use of colour, a unique shape/structure, a strong logo/brand mark, or a unique visu al icon (Young, 2005, pg1) Packaging plays a particularly vital role in categories which have low involvement (e. g. impulse purchase categories like chocolates). In these categories, consumers tend to be driven by in-store factors and extrinsic cues as they have neither the desire nor the need to comprehensively investigate and assess all the offerings available to them. Even in higher involvement situations, most consumers don’t have the time, ability or information to assess all the pros and cons before purchase. Instead they rely on various cues (e. g. brand name, packaging, etc. ) to help them make their decision (moment of truth article: Zeithaml, 1988). In our experience, most categories have a mixture of customers with high and low involvement levels. Even categories which are traditionally considered high involvement decisions, such as motor vehicles, have people for whom the decision is made without much consideration – and categories which are often considered to have few involved consumers, such as soap, is an important, deliberated decision and assessed in depth by some. Usage (The 2nd Moment of Truth) â€Å"Unlike advertising exposure which can be relatively brief, packaging continues to build brand values during the extended usage of the product and can drive brand equity and loyalty. † (Rudh, 2005, pg. 80) 6 After purchase, packaging plays both a functional and a marketing role. Functional Role From a functional perspective, packaging is often part of the usage/consumption experience. Not only is it a means of providing any necessary information, but it can also form part of the actual product and provides functional benefits (e. g. being easy to use, fitting into storage space, etc. ). If packaging is unwiel dy it can hamper the relationship with the brand – for instance if it breaks easily, doesn’t fit in the fridge, can cut the consumer, etc. the experience with the product can be negative. Marketing Role Brand Identity and Differentiation As the only part of the marketing communication that the consumer takes home, packaging plays a key role in communicating and reinforcing brand values over time. Packaging has the power to make, but also to break brand relationships. A key example of the latter, is a case cited by Hofmeyr and Rice, where a change in pack design contributed towards a drop in a leading beer brand’s market share by more than 20% in the space of just one year. Nothing other than the packaging had changed the product itself had not changed in any way. The pack change, although not dramatic (the same style but with lighter colouring), led to a perception that the beer’s quality had been compromised and that it was now weaker. This caused many previously loyal consumers to lose faith in the brand and to move to the brand’s ‘stronger’ competitors instead. This is a clear example of the power of bad packaging. Although a non-favourable advertisement might be quickly forgotten, poor packaging (if it remains with the brand throughout its usage cycle) provides a continual reminder of the brand’s perceived failing. Likewise, favourable packaging can be a means of continually reinforcing the brand’s appeal. 7 Doing Something Different – A Tool to Innovate â€Å"Packaging is not a gimmick when it works† (Seth Godin, Free Prize Inside, pg. 154) An innovative pack design can help to set a brand apart from its competitors. The marketing world is full of examples of brands that have used packaging to carve a unique position in the marketplace. Pringles potato chips cylinder and Absolut vodka bottle are widely cited international examples, while in a South African context, recent examples include L’Aubade water bottle (up market coloured plastic bottles that are suitable for virtually any restaurant table), Clover milk easy pour packs (long-life screw top packs) and Country Fresh ice-cream tubs. The popularity of Ouma rusk tins is another testimony to packaging adding value to the product. The design of the pack itself can act as an incentive for purchase (Hall, 1993). A strong, sturdy mineral water bottle might be chosen over its competitors, not for its content, but rather for its ability to be reused on future occasions. It tastes so good because it looks so good The term ‘sensation transference’ was coined by Louis Cheskin in the 1930’s and is discussed further in the book, Blink, by Malcolm Gladwell. Cheskin was one of the first marketers to notice that people’s perceptions of a product or service were directly related to the aesthetic elements of their design. He believed that people didn’t make a distinction between the product and the package. Instead how we feel about the package is often transferred to how we feel about the product itself. In essence, for consumers the product is the package AND the product combined. One of the most well known examples of his work is the case of Imperial Margarine (previously called Jelke’s Good Luck margarine). In 1940 margarine was not at all popular in the USA and Cheskin was asked to find out why. Was it because of the intrinsic properties of margarine (i. e. because it tasted bad) or was it because of the associations attached to it? 8 To answer this question, instead of asking people explicitly why they didn’t ike margarine, he carried out a more indirect investigation. He threw luncheons for housewives and as part of the meal served some of them bread with margarine (coloured yellow to resemble butter) and others bread with butter. He then asked the women to fill out questionnaires about the speaker, which also asked them to rate the food. Despite the negative opinio ns that were found when questioning women directly about the taste and texture of margarine, there were no complaints among those who were given the margarine instead of butter. This clearly showed that the problem was not the margarine itself, but its image. Cheskin suggested changing the color of Jelke’s Good Luck margarine from the traditional white to yellow. He also suggested changing the packaging material to foil and the name to Imperial Margarine to connote high quality. These simple modifications dramatically improved the product’s sales†¦ and every subsequent brand of margarine has followed this advice (Blink, Malcolm Gladwell). What is important to note is not only the conclusion of the research (i. e. that the packaging of a product affects how we experience its taste) but also the process used to conduct the research. Rather than using direct questioning in an artificial environment (e. g. a typical focus group scenario) he put the product in the environment where it would actually be used and gauged consumer perceptions indirectly. Asking customers directly how they feel about a product or package is going to result in just that, their perceptions about the package. What is generally more relevant is how the package makes them feel about the product itself. Gladwell raises an interesting point: if we think something tastes or works better because of its packaging, is there any difference than if it really does? Perception of a food product, for example, has been shown to be affected by a variety of factors including taste, odour, information from labelling and images, attitudes, memory from previous experience, price, prestige, nutritional content, health belief, familiarity and brand loyalty (Krondl and Lau, 1978, 1982; Raats et al. , 1995). If the halo effect created as a result of visual factors truly does modify subsequent product perceptions, then packaging is not just a form of protection or promotion but also serves as a means of improving the overall product experience. 9 Size Really Does Matter Packaging in different serving sizes can extend a product into new target markets or help to overcome cost barriers. In developing markets such as South Africa, the pack size can mean the difference between the success or failure of a brand in the informal sector. Smaller packages and portions are usually priced at a lower absolute level – making the product more readily affordable to a greater proportion of the population. Some examples of success in this regard include smaller Sunlight and Omo packs servings – which have increased the penetration of these brands substantially. The popularity of single cigarettes and smaller packs for analgesics have proven that â€Å"good things really do come in small packages†. Where smaller packages are not available, entrepreneurial individuals often buy the product and transfer it into smaller non-branded packaging for resale – which completely nullifies all the branding benefits of the original pack. In more developed countries, brands that don’t offer smaller or single-size servings make themselves immediately unsuitable for those living in smaller or single households that do not desire family-size packs. On the other hand, larger packs can extend the category to a more social environment. For example, the Fruitree 5l juice box expanded the fruit juice category from individual and home consumption to social and catering purposes. The popularity of quart size beers is another example to this†¦ the larger size means that the cost per volume is cheaper and more affordable for the masses. Pester Power In categories in which children are the end consumers, appealing packaging can be a means of driving brand choice. Research has found that â€Å"pester power† can come from an attraction to packaging (Gelperowic and Beharrell, pg. ) and as a result packaging can heavily influence mothers’ choices. In a study carried out by Siloyai and Speece (2004), mothers were shown two children’s yoghurt pots: one plain pot and one bright/cheerful looking pot. The mothers were told that both pots contained the same healthy ingredients, but that the bright pot was slightly more ex pensive. Despite the price premium, 88% of the mothers 10 said they would choose the bright pot – as their children would be more likely to eat it (Gelperowic and Beharrell, pg. 7). The popularity of Disney-branded products is another case in point of the impact of pester power: Disney co-branded products, from breakfast cereals to plasters to toothbrushes to baking products sell at a premium due to the pulling power the Disney characters have among children. So, with the relevance of packaging undisputed, the question then is: what research has been done to investigate how best to leverage this vital tool? 11 Current thinking and research on packaging Despite the importance of packaging, there is limited marketing research currently available to the public in the field of packaging research. Most textbooks and literature agree packaging plays a vital role in marketing, but there is little empirical research available investigating its impact on the marketing function and how best to leverage packaging in a marketing context (Rundh, 2005, Rudh, 2005, pg. 670, Sinclair and Knowles, 2006 and Rettie, Brewer, 2000). Looking at what is available (which is by no means extensive) there are some consistent themes in terms of the current thinking with regard to packaging. Different packaging cues impact how a product is perceived Ampeuero and Vila (2006) conducted research in Spain using packaging prototypes and found that the following aspects of packaging influence customer perceptions: †¢ Colour: Elite products require cold, dark coloured (mainly black) packaging. In contrast, accessible products that are directed to price sensitive consumers require light (mainly white) coloured packaging. Packaging typography: packaging for elegant products usually presents bold, large, roman, upper case letters with expanded characters. In contrast, accessible products of reasonable price are often associated with serif and sans serif typographies. Graphic forms: high price products appear to be associated with vertical straight lines, squares, straight outlines, and symmetrical composition with one single element. Products directed to the middle classes, use horizontal and oblique straight lines, circles, curves, wavy outlines and asymmetrical compositions. Illustrations: safety guaranteed products and upper classes products are associated with pictures showing the product. In contrast, accessible products directed at price sensitive consumers are more associated with illustrations showing people. †¢ †¢ †¢ Grossman and Wisenblit, 1999 also found that consumers learn colour associations from current brands in the market, which lead them to prefer certain colours for various product categories (in Rettie and Brewer, 2000). Using colour as a cue on packaging can be a potentially strong association, especially when it is unique to a particular brand. However, people in different cultures are exposed 12 to different colour associations and develop colour preferences based on their own culture’s associations (Rettie and Brewer, 2000). Message placement influences perception The placement/positioning of messages on the package influence how a package will be read. â€Å"Research in psychology on brain laterality, shows that perception is not symmetrical; for instance, words are recalled better if they are perceived from the right-hand side of the individual, while pictorial or non-verbal cues are more successful if coming from the left-hand side. Under conditions of rapid perception, e. g. scanning packs while walking along the aisle in a supermarket, this differential perception and the positioning of the elements in a pack design may make the difference between identifying and missing the item concerned. (Rettie and Brewer, 2000, pg. 56) Brain laterality research has found that verbal stimuli are recalled better when they are on the right-hand side of the visual field, and non-verbal stimuli is better recalled when on the left-hand side of the visual field. If we accept this theory, this would imply that in order to maximize consumer recall, pictorial elements (such as product photography) should be positioned on the left hand side of the package and important pack copy (such as brand name or flavour description) and visuals should be placed centrally or on the right-hand side of the pack.

Precision and Accuracy Lab Report Essay Example

Precision and Accuracy Lab Report Paper The container was then tarred so the scale would only read the mass of the water. The smallest beaker was used to measure out 14 ml of water. Then, that waster was poured into the pre-weighed beaker and put on the scale. Once the measurement was recorded the beakers were both cleaned and dried. This process was repeated two more times. Second, a 100 ml graduated cylinder was used to measure out 14 ml of water. Then, that water was poured into the pre-weighed beaker and put on the scale. Once the measurement was recorded, the beaker and graduated cylinder were both cleaned and dried. This process was repeated two more times. Third, a 25 ml burette was used to measure out 14 ml of water. Then, that water was poured into the pre-weighed beaker and put on the scale. Once the measurement was recorded, the beaker and burette were both cleaned and dried. This process was repeated two more times. After recording the mass using three different volumetric devices, each with three trials, density was calculated for each volumetric device and trial. Then, the trials were averaged. This concluded that the burette was the most accurate measuring device. Table 2: Densities of selected metals Discussion: Both experiments went as planned and had no complications or unexpected events that could have altered the results. The masses measured for the amount of water in each volumetric measuring device are above and indicate the most efficient, precise, and accurate way to measure water. Also above are the results indicating the unknown metal was in fact lead. The data was collected accurately given by the number of trials performed and with the knowledge of precision gained from part one of the experiment. We will write a custom essay sample on Precision and Accuracy Lab Report specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Precision and Accuracy Lab Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Precision and Accuracy Lab Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The results of the first part of the experiment were what I had personally expected. Noticed that the burette had smaller increments of measure and was easier to judge where 14 ml of water would actually fill up to in the volumetric measuring device than the beaker and graduated cylinder. The results of the second part of the experiment also ended without any unexpected data. Of course, the density measured by my lab partner and myself was not as precise as he table with given densities of selected metals, but we came very close to the true value. In comparison to other classmates results we came to relatively similar conclusions in each experiment. To make the results of each experiment more valid though, I think there could have been more than three trials for each measurement or time where we could have discussed our results with various other classmates to compare and contrast results.