How to Be a Productive Citizen - Free Essay Example

Sample details Pages: 1 Words: 441 Downloads: 6 Date added: 2019/04/15 Category Society Essay Level High school Tags: Citizenship Essay Did you like this example? Hello, in this essay I will be explaining how to be a productive citizen. Lets begin, there are many ways to become a productive citizen, heres a lot we all should know. Get a job, provide for your family, donating to the poor, following laws and rules, volunteer to be active in your community, be honest and trustworthy, be informed about the world around you, respect the property of others and most important of all, take responsibility for your actions. The benefits of helping your community. First of all helping your community has been proven to reduce stress combating depression keeping you mentally stimulated as well as providing a sense of purpose as well as making you feel like a better person over all just for helping out the people in your community. Don’t waste time! Our writers will create an original "How to Be a Productive Citizen" essay for you Create order I mean you really have nothing to lose. Okay lets move on. Ahem, Now we will move onto laws. Just because there is so many laws and there is no way I can cover them all well just cover only a few mostly like 1-3, Okay lets get started. Dont rob dont steal respect police officers and you might end up still alive at the end of the confrontation, another law is to respect sound pollution laws, dont blast music past 11PM cause I have encountered the exact problem especially in the summer as there is more partys and I can say for myself that its not fun waking up at 12PM to someone blasting very obnoxious music. Lets cover another one, dont speed in a residential zone especially without lights on at night, first off think of the familys youre endangering and your own life your endangering especially if your driving an old car youre just spelling your own death.. Now were explaining civil duties, Are you still with me? Okay well who cares cause Im still going to start. One that we all know is, obeying laws of the country, paying taxes on time or youll go to jail. Man its so funny when you see a kid rushing to be an adult and your like woah kid slow down then they reply, no i cant wait to pay taxes. Okay back on track, serving as a jury or as a witness to a court case. As Well as registering to vote. I dont care what you say everyones vote count, people who say, It doesnt matter as I am only one single vote EXCUSE ME NOW LOOK WHAT YOU CAUSED CAUSE NOW WE GOT TRUMP. Okay okay welp thats all I got hope you enjoyed. I dont care who I offended with that trump statement.

Essay on Drugs - 1471 Words

Prescription drugs and Street drugs By Checeba Lawton Date: 09/15/2012 Gail McElroy Prescription drugs and street drugs that are destroying the world and the problem are increasing each year. More individuals that are realizing that they are becoming addicts. What can society do about this situation? One thing is with prescription drugs, make sure the patient’s that come in to see these doctor really have a full physical and make sure they have not been in that office or any other office several of times for pain/ the same issues.2). Street†¦show more content†¦These drugs will take anyone to another level and they will make people do things they don’t want or don’t know they are doing it. These drugs and any other drugs are easy to find. All an addict has to do is go in an area where it’s being sold and it will be found, someone is selling them. The sellers don’t care about the ones that are buying them they just care about the money. I t could be pregnant women, a sick person, kids, it don’t matter as long as the seller is getting money. Drug addiction is one of the most hard and mind over powering habits that anyone with an addiction can overcome. All these drugs can damage a person mentally and physically. When a drug over powers a mind and body it’s best that person stay in a rehab or get the help that is needed. Drugs will damage, and can cause short-term memory loss, cause depression to a person, vision problem, and poor lung function. These things are all caused from the addiction to drugs. It’s sad but so true. Drugs have this way of destroying, families, friendships, interest, goals and anything a person has and wants to do in their future. Addicts act wild and out of control. An addiction will make a person act at times sweet and normal when they want something. Then when they get up and then they start getting around and start wanting there drug. If they don’t get it then they will turn into another person and start acting likeShow MoreRelated Drugs Essay1467 Words   |  6 Pagestypical politicians are afraid to address is that of what to do with the nation’s illegal drug problems. Although we hear terms like quot;The War on Drugsquot; and quot;Drug Treatmentquot;, a fresh approach to this issue is needs to come soon. nbsp;nbsp;nbsp;nbsp;nbsp;The country should take a new look at drug legalization as a solution to a problem that has been long out of control. Addiction and drug abuse are such â€Å"buzzwords† these days that a clarification is needed of what is meant byRead More Drugs Essay509 Words   |  3 PagesDrugs An issue of personal, local, and national concern that I would like to focus in this essay is drugs. There are many reasons why I find drugs to be an issue of great importance to me. First, drugs is a personal issue to me. For most of my life, I have been living in places where drugs have surrounded me. For the past ten years, I have been living in the Duncan Projects in Jersey City, where the temptation of selling, buying, or even using drugs seems to be growing every day. EveryRead MoreDrugs And Drugs Essay1768 Words   |  8 Pagespay for another person’s potential drug habit or abuse of the system? While taking away government benefits from someone abusing drugs, may cause the crime rate to increase, everyone trying to obtain assistance would need to pass a drug test, eliminating people on welfare that are drug users; at the same time, provide more assistance to the honest Americans that genuinely need the help; in addition, stop enabling drug users. Before there is a discussion on drugs in the welfare system, there needsRead More Drug Legalization Essay957 Words   |  4 PagesDrug Legalization Drug abuse has progressively, over the last thirty years, become a tool for crime organizations and bureaucracies, independent and under the control of the federal government, used to transform drug addiction into a profit through the passage of countless laws against drug abuse. Gore Vidals assertive essay communicated his belief that drug addiction should be legalized in order to ensure the eventual well-being and individual freedom guaranteed to Americans by the constitutionRead More Drugs Essays1536 Words   |  7 Pages Drugs nbsp;nbsp;nbsp;nbsp;nbsp;Drugs have always been a big part of our society. Many issues arise with whether or not some of them should be legalized for medication purposes or if they all should just be kept as illegal. Drugs are a very interesting topic to learn about and discuss. There is so many things that people don’t know and maybe they should. Not everyone is aware of all the risks or what can happen to you if you get caught with them. If you’re ready to hear about five illegal drugsRead MoreDrugs Essay755 Words   |  4 PagesDrugs may be used in many ways. There are good types of drugs and very harmful, illegal types of drugs. Too many, of any type of drug, are bad for you, but, illegal drugs can cause the worst type of damage to the human body. Drugs can affect your mental and physical health. Accordingly, drugs which are psychoactive, such as cannabis, alcohol, ecstasy and heroin have the ability to affect your mood. They can cause certain emotions to spike or cause others to go down. Drugs intervene with the chemicalsRead Moreplug in drug Essay676 Words   |  3 Pagesaffect the developing childrens relationship with the real world?† In the essay â€Å"Television: The plug in Drug,† by author Marie Winn, the author examines television’s impact on children. The author uses rhetorical devices such as causal analysis to support her argument on television non-effectiveness on society and cause and effect to illustrate and persuade the unaware attitude of parents towards television. This is an essay on how television affects children’s and how families should interact. Read MoreDrug Essay1041 Words   |  5 PagesHave you ever been addicted to drugs? â€Å"There are about 18 million adults are addicted to alcohol.†(Teens, and self-injury: Causes, Signs, and Prevention Web MD) Those people needs to drink alcohol in order to function normally. It is a problem because drugs can cause heart diseases. Heart disease is extremely dangerous, and can cause heart attack, which is able to cause death. Although people takes drugs in order to feel pleasant. However drug is able to put one in abominable conditions such asRead More Drug Legalization Essay1115 Words   |  5 PagesDrug Legalization Drug legalization has become a great issue among Americans for many years, and there have also been those that try to stop that legalization. The article, â€Å"Legalizing Drugs is Not the Solution† by Gerald W. Lynch, has a good argument based on facts and incidents that have occurred from drug use. In this article a person thinks twice about what they are really doing when they use drugs, and it is clear as to why legalizing drugs would not be a logical solution As spokenRead MoreEssay on drugs`992 Words   |  4 Pagesdisintegrate, and Tyrone gets into one bad situation after another as his drug dealer gets shot in front of him and he finds himself in the middle of a drug war between two rival gangs. Harry and Tyrone, now almost broke, hatch a plan to make a trip to Florida so they can score drugs there, as now the supply on the streets has all but dried up. In the meantime Harry talks Marion into prostitution in order to help him raise enough money and drugs for the trip. She does and Harry and Tyrone leave for Florida.

Brand and Packaging free essay sample

The Power of Packaging Alice Louw Michelle Kimber The Customer Equity Company* In recent years packaging has developed well beyond its original function as merely a means of product protection and now plays a key marketing role in developing on shelf appeal, providing product information and establishing brand image and awareness. As packaging’s role in the marketing mix gains momentum, so research into this arena becomes increasingly important. Given the potential for packaging to successfully achieve marketing goals; does research into packaging truly reflects its value within the marketing mix? Do we fully understand the role that packaging plays in a marketing environment and how best to leverage this tool to influence consumers? If packaging is so important, what is the best way to measure its effectiveness? * The Customer Equity Company is a wholly owned subsidiary of TNS (UK) which has been set up to develop the marketing sciences and support brand equity and Commitment modelling worldwide. 1 What is packaging? The definitions of ‘packaging’ vary and range from being simple and functionallyfocused to more extensive, holistic interpretations. Packaging can be defined quite simply as an extrinsic element of the product (Olson and Jacoby (1972)) an attribute that is related to the product but does not form part of the physical product itself. â€Å"Packaging is the container for a product – encompassing the physical appearance of the container and including the design, color, shape, labeling and materials used† (Arens, 1996). Most marketing textbooks consider packaging to be an integral part of the â€Å"product† component of the 4 P’s of marketing: product, price, place and promotion (Cateora and Graham, 2002, pg 358-360). Some argue that that packaging serves as a promotional tool rather than merely an extension of the product: Keller (1998) considers packaging to be an attribute that is not related to the product. For him it is one of the five elements of the brand – together with the name, the logo and/or graphic symbol, the personality and the slogans. While the main use for packaging can be considered to be protection of the goods inside, packaging also fulfils a key role in that it provides us with a recognisable logo, or packaging, so that we instantly know what the goods are inside. From the consumer perspective, packaging plays a major role when products are purchased – as both a cue and as a source of information. Packaging is crucial, given that it is the first thing that the public sees before making the final decision to buy (Vidales Giovannetti, 1995). Objectives of packaging Packaging and package labeling have several objectives: †¢ †¢ Physical Protection – Protection of the objects enclosed in the package from shock, vibration, compression, temperature, etc. Barrier Protection A barrier from oxygen, water vapor, dust, etc. †¢ †¢ †¢ †¢ †¢ Containment or Agglomeration Small objects are typically grouped together in one package for transport and handling efficiency. Alternatively, bulk commodities (such as salt) can be divided into packages that are a more suitable size for individual households. Information transmission Information on how to use, transport, recycle, or dispose of the package or product is often contained on the package or label. Reducing theft Packaging that cannot be re-closed or gets physically damaged (shows signs f opening) is helpful in the prevention of theft. Packages also provide opportunities to include anti-theft devices. Convenience features which add convenience in distribution, handling, display, sale, opening, re-closing, use, and re-use. Marketing The packaging and labels can be used by marketers to encourage potential buyers to purchase the product. Although packaging plays a role in both logistics and marketing, this paper will be focusing mainly on its relevance in the area of marketing. 3 The Relevance of Packaging as a Marketing Tool â€Å"Never underestimate the importance of packaging. Marketers often measure consumer brand perceptions and ignore the pack. Yet we know from the way that consumers react to unbranded products that packaging plays a huge role in reinforcing consumer perceptions. Packaging helps to drive the way consumers experience a product. Yet, we spend little time researching the connections between packaging and the direct experience of the product† (Rice and Hofmeyr, 2000, Commitment-led Marketing, pg 216). Before one can assess or question the current thinking regarding packaging research (and whether the research into packaging suitably reflects its value within the marketing mix), one must first assess whether packaging as a marketing tool really justifies more attention. What relevance does packaging have in the marketing world of today? Reaching the target market In recent years the marketing environment has become increasingly complex and competitive. Although advertising can be a highly effective means of communication for those consumers who are exposed to it, reaching the entire target market for most products is generally not a feasible prospect. Media fragmentation has meant that it is becoming increasingly difficult (and expensive) to reach and communicate with customers and potential customers, forcing marketers to adopt more innovative means of reaching their target market (Hill and Tilley, 2002). In contrast to advertising, which has limited reach, a product’s packaging is something which all buyers xperience and which has strong potential to engage the majority of the target market. This makes it an extremely powerful and unique tool in the modern marketing environment. In addition to its benefits in terms of reach, some marketers believe that packaging is actually more influential than advertising in influencing consumers, as it has a more direct impact on how they perceive and experience the product. â€Å"In m ost cases, our experience has been that pack designs are more likely to influence the consumer perception of the brand than advertising† (Hofmeyr and Rice, 2000, Commitment-led Marketing, pg 282). For products with low advertising support, packaging takes on an even more significant role as the key vehicle for communicating the brand positioning (Rudh, 2005, pg. 680). 4 Winning at the First and Second Moment of Truth Packaging’s dual role is what makes it a truly unique marketing tool. Unlike other forms of communication which tend to be fleeting, packaging plays a crucial role not only at the point of sale, but also after the actual purchase of the product. â€Å"The packaging has to provide consumers with the right cues and clues – both at the point of purchase and during usage. The first moment of truth is about obtaining customers attention and communicating the benefits of the offer. The second moment of truth is about providing the tools the customer needs to experience the benefits when using the product† (Lofgrun, 2005, Winning at the 1st†¦ pg 113) The Point Of Sale (The 1st Moment Of Truth) The importance of making an impact at the point of sale cannot be underestimated. â€Å"A recent Point of Purchase Advertising Institute (POPAI) survey in the UK found that over 70% of all purchasing decisions are made in-store at the point of purchase. Brand purchases are being made or broken in the ‘final five seconds’. † (Jugger, 1999) At the point of purchase, packaging serves a number of key functions, namely: 1. 2. 3. 4. Cutting through the clutter – actually getting the consumer to notice/see the product Communicating marketing information Stimulating or creating brand impressions Providing various brand cues: o Value o Quality o Safety Of course, if packaging does not cut through the clutter and catch the consumer’s attention, none of packaging’s other functions even come into play. The most brilliant and creative packaging is useless unless it is seen. Creating a powerful shelf presence so that the brand stands out from the crowd and is actually noticed is the first and most vital step for any product on a shelf. The average British supermarket contains 25,000 items and the average shopping basket just 39 items (Jugger, 1999). What this fact illustrates is that today’s consumers have to sift through a vast amount of products to choose what they want – and not surprisingly they end up ignoring most of what they pass. 5 In a standard supermarket the typical shopper passes about 300 brands per minute (Rudh, 2005). This translates into less than one-tenth of a second for a single product to get the attention of the customer and spark purchase (Gelperowic and Beharrell, 1994, pg 7). â€Å"Even when consumers are actively shopping a product category, most actively view only about a third of the brands displayed† (Young, 2005, p1) So how does one actually cut through the clutter and get the attention of the consumer? Most would agree that â€Å"it does not pay to be subtle† (Young, 2005, pg. ) To generate initial consideration, two things are key: 1. Shelf placement – ensuring that your product is placed on the shelf in the area most likely to be seen by customers 2. Packaging that creates a visual contrast (in comparison to its surrounding products) †¢ This can be achieved through the innovative use of colour, a unique shape/structure, a strong logo/brand mark, or a unique visu al icon (Young, 2005, pg1) Packaging plays a particularly vital role in categories which have low involvement (e. g. impulse purchase categories like chocolates). In these categories, consumers tend to be driven by in-store factors and extrinsic cues as they have neither the desire nor the need to comprehensively investigate and assess all the offerings available to them. Even in higher involvement situations, most consumers don’t have the time, ability or information to assess all the pros and cons before purchase. Instead they rely on various cues (e. g. brand name, packaging, etc. ) to help them make their decision (moment of truth article: Zeithaml, 1988). In our experience, most categories have a mixture of customers with high and low involvement levels. Even categories which are traditionally considered high involvement decisions, such as motor vehicles, have people for whom the decision is made without much consideration – and categories which are often considered to have few involved consumers, such as soap, is an important, deliberated decision and assessed in depth by some. Usage (The 2nd Moment of Truth) â€Å"Unlike advertising exposure which can be relatively brief, packaging continues to build brand values during the extended usage of the product and can drive brand equity and loyalty. † (Rudh, 2005, pg. 80) 6 After purchase, packaging plays both a functional and a marketing role. Functional Role From a functional perspective, packaging is often part of the usage/consumption experience. Not only is it a means of providing any necessary information, but it can also form part of the actual product and provides functional benefits (e. g. being easy to use, fitting into storage space, etc. ). If packaging is unwiel dy it can hamper the relationship with the brand – for instance if it breaks easily, doesn’t fit in the fridge, can cut the consumer, etc. the experience with the product can be negative. Marketing Role Brand Identity and Differentiation As the only part of the marketing communication that the consumer takes home, packaging plays a key role in communicating and reinforcing brand values over time. Packaging has the power to make, but also to break brand relationships. A key example of the latter, is a case cited by Hofmeyr and Rice, where a change in pack design contributed towards a drop in a leading beer brand’s market share by more than 20% in the space of just one year. Nothing other than the packaging had changed the product itself had not changed in any way. The pack change, although not dramatic (the same style but with lighter colouring), led to a perception that the beer’s quality had been compromised and that it was now weaker. This caused many previously loyal consumers to lose faith in the brand and to move to the brand’s ‘stronger’ competitors instead. This is a clear example of the power of bad packaging. Although a non-favourable advertisement might be quickly forgotten, poor packaging (if it remains with the brand throughout its usage cycle) provides a continual reminder of the brand’s perceived failing. Likewise, favourable packaging can be a means of continually reinforcing the brand’s appeal. 7 Doing Something Different – A Tool to Innovate â€Å"Packaging is not a gimmick when it works† (Seth Godin, Free Prize Inside, pg. 154) An innovative pack design can help to set a brand apart from its competitors. The marketing world is full of examples of brands that have used packaging to carve a unique position in the marketplace. Pringles potato chips cylinder and Absolut vodka bottle are widely cited international examples, while in a South African context, recent examples include L’Aubade water bottle (up market coloured plastic bottles that are suitable for virtually any restaurant table), Clover milk easy pour packs (long-life screw top packs) and Country Fresh ice-cream tubs. The popularity of Ouma rusk tins is another testimony to packaging adding value to the product. The design of the pack itself can act as an incentive for purchase (Hall, 1993). A strong, sturdy mineral water bottle might be chosen over its competitors, not for its content, but rather for its ability to be reused on future occasions. It tastes so good because it looks so good The term ‘sensation transference’ was coined by Louis Cheskin in the 1930’s and is discussed further in the book, Blink, by Malcolm Gladwell. Cheskin was one of the first marketers to notice that people’s perceptions of a product or service were directly related to the aesthetic elements of their design. He believed that people didn’t make a distinction between the product and the package. Instead how we feel about the package is often transferred to how we feel about the product itself. In essence, for consumers the product is the package AND the product combined. One of the most well known examples of his work is the case of Imperial Margarine (previously called Jelke’s Good Luck margarine). In 1940 margarine was not at all popular in the USA and Cheskin was asked to find out why. Was it because of the intrinsic properties of margarine (i. e. because it tasted bad) or was it because of the associations attached to it? 8 To answer this question, instead of asking people explicitly why they didn’t ike margarine, he carried out a more indirect investigation. He threw luncheons for housewives and as part of the meal served some of them bread with margarine (coloured yellow to resemble butter) and others bread with butter. He then asked the women to fill out questionnaires about the speaker, which also asked them to rate the food. Despite the negative opinio ns that were found when questioning women directly about the taste and texture of margarine, there were no complaints among those who were given the margarine instead of butter. This clearly showed that the problem was not the margarine itself, but its image. Cheskin suggested changing the color of Jelke’s Good Luck margarine from the traditional white to yellow. He also suggested changing the packaging material to foil and the name to Imperial Margarine to connote high quality. These simple modifications dramatically improved the product’s sales†¦ and every subsequent brand of margarine has followed this advice (Blink, Malcolm Gladwell). What is important to note is not only the conclusion of the research (i. e. that the packaging of a product affects how we experience its taste) but also the process used to conduct the research. Rather than using direct questioning in an artificial environment (e. g. a typical focus group scenario) he put the product in the environment where it would actually be used and gauged consumer perceptions indirectly. Asking customers directly how they feel about a product or package is going to result in just that, their perceptions about the package. What is generally more relevant is how the package makes them feel about the product itself. Gladwell raises an interesting point: if we think something tastes or works better because of its packaging, is there any difference than if it really does? Perception of a food product, for example, has been shown to be affected by a variety of factors including taste, odour, information from labelling and images, attitudes, memory from previous experience, price, prestige, nutritional content, health belief, familiarity and brand loyalty (Krondl and Lau, 1978, 1982; Raats et al. , 1995). If the halo effect created as a result of visual factors truly does modify subsequent product perceptions, then packaging is not just a form of protection or promotion but also serves as a means of improving the overall product experience. 9 Size Really Does Matter Packaging in different serving sizes can extend a product into new target markets or help to overcome cost barriers. In developing markets such as South Africa, the pack size can mean the difference between the success or failure of a brand in the informal sector. Smaller packages and portions are usually priced at a lower absolute level – making the product more readily affordable to a greater proportion of the population. Some examples of success in this regard include smaller Sunlight and Omo packs servings – which have increased the penetration of these brands substantially. The popularity of single cigarettes and smaller packs for analgesics have proven that â€Å"good things really do come in small packages†. Where smaller packages are not available, entrepreneurial individuals often buy the product and transfer it into smaller non-branded packaging for resale – which completely nullifies all the branding benefits of the original pack. In more developed countries, brands that don’t offer smaller or single-size servings make themselves immediately unsuitable for those living in smaller or single households that do not desire family-size packs. On the other hand, larger packs can extend the category to a more social environment. For example, the Fruitree 5l juice box expanded the fruit juice category from individual and home consumption to social and catering purposes. The popularity of quart size beers is another example to this†¦ the larger size means that the cost per volume is cheaper and more affordable for the masses. Pester Power In categories in which children are the end consumers, appealing packaging can be a means of driving brand choice. Research has found that â€Å"pester power† can come from an attraction to packaging (Gelperowic and Beharrell, pg. ) and as a result packaging can heavily influence mothers’ choices. In a study carried out by Siloyai and Speece (2004), mothers were shown two children’s yoghurt pots: one plain pot and one bright/cheerful looking pot. The mothers were told that both pots contained the same healthy ingredients, but that the bright pot was slightly more ex pensive. Despite the price premium, 88% of the mothers 10 said they would choose the bright pot – as their children would be more likely to eat it (Gelperowic and Beharrell, pg. 7). The popularity of Disney-branded products is another case in point of the impact of pester power: Disney co-branded products, from breakfast cereals to plasters to toothbrushes to baking products sell at a premium due to the pulling power the Disney characters have among children. So, with the relevance of packaging undisputed, the question then is: what research has been done to investigate how best to leverage this vital tool? 11 Current thinking and research on packaging Despite the importance of packaging, there is limited marketing research currently available to the public in the field of packaging research. Most textbooks and literature agree packaging plays a vital role in marketing, but there is little empirical research available investigating its impact on the marketing function and how best to leverage packaging in a marketing context (Rundh, 2005, Rudh, 2005, pg. 670, Sinclair and Knowles, 2006 and Rettie, Brewer, 2000). Looking at what is available (which is by no means extensive) there are some consistent themes in terms of the current thinking with regard to packaging. Different packaging cues impact how a product is perceived Ampeuero and Vila (2006) conducted research in Spain using packaging prototypes and found that the following aspects of packaging influence customer perceptions: †¢ Colour: Elite products require cold, dark coloured (mainly black) packaging. In contrast, accessible products that are directed to price sensitive consumers require light (mainly white) coloured packaging. Packaging typography: packaging for elegant products usually presents bold, large, roman, upper case letters with expanded characters. In contrast, accessible products of reasonable price are often associated with serif and sans serif typographies. Graphic forms: high price products appear to be associated with vertical straight lines, squares, straight outlines, and symmetrical composition with one single element. Products directed to the middle classes, use horizontal and oblique straight lines, circles, curves, wavy outlines and asymmetrical compositions. Illustrations: safety guaranteed products and upper classes products are associated with pictures showing the product. In contrast, accessible products directed at price sensitive consumers are more associated with illustrations showing people. †¢ †¢ †¢ Grossman and Wisenblit, 1999 also found that consumers learn colour associations from current brands in the market, which lead them to prefer certain colours for various product categories (in Rettie and Brewer, 2000). Using colour as a cue on packaging can be a potentially strong association, especially when it is unique to a particular brand. However, people in different cultures are exposed 12 to different colour associations and develop colour preferences based on their own culture’s associations (Rettie and Brewer, 2000). Message placement influences perception The placement/positioning of messages on the package influence how a package will be read. â€Å"Research in psychology on brain laterality, shows that perception is not symmetrical; for instance, words are recalled better if they are perceived from the right-hand side of the individual, while pictorial or non-verbal cues are more successful if coming from the left-hand side. Under conditions of rapid perception, e. g. scanning packs while walking along the aisle in a supermarket, this differential perception and the positioning of the elements in a pack design may make the difference between identifying and missing the item concerned. (Rettie and Brewer, 2000, pg. 56) Brain laterality research has found that verbal stimuli are recalled better when they are on the right-hand side of the visual field, and non-verbal stimuli is better recalled when on the left-hand side of the visual field. If we accept this theory, this would imply that in order to maximize consumer recall, pictorial elements (such as product photography) should be positioned on the left hand side of the package and important pack copy (such as brand name or flavour description) and visuals should be placed centrally or on the right-hand side of the pack.

Precision and Accuracy Lab Report Essay Example

Precision and Accuracy Lab Report Paper The container was then tarred so the scale would only read the mass of the water. The smallest beaker was used to measure out 14 ml of water. Then, that waster was poured into the pre-weighed beaker and put on the scale. Once the measurement was recorded the beakers were both cleaned and dried. This process was repeated two more times. Second, a 100 ml graduated cylinder was used to measure out 14 ml of water. Then, that water was poured into the pre-weighed beaker and put on the scale. Once the measurement was recorded, the beaker and graduated cylinder were both cleaned and dried. This process was repeated two more times. Third, a 25 ml burette was used to measure out 14 ml of water. Then, that water was poured into the pre-weighed beaker and put on the scale. Once the measurement was recorded, the beaker and burette were both cleaned and dried. This process was repeated two more times. After recording the mass using three different volumetric devices, each with three trials, density was calculated for each volumetric device and trial. Then, the trials were averaged. This concluded that the burette was the most accurate measuring device. Table 2: Densities of selected metals Discussion: Both experiments went as planned and had no complications or unexpected events that could have altered the results. The masses measured for the amount of water in each volumetric measuring device are above and indicate the most efficient, precise, and accurate way to measure water. Also above are the results indicating the unknown metal was in fact lead. The data was collected accurately given by the number of trials performed and with the knowledge of precision gained from part one of the experiment. We will write a custom essay sample on Precision and Accuracy Lab Report specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Precision and Accuracy Lab Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Precision and Accuracy Lab Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The results of the first part of the experiment were what I had personally expected. Noticed that the burette had smaller increments of measure and was easier to judge where 14 ml of water would actually fill up to in the volumetric measuring device than the beaker and graduated cylinder. The results of the second part of the experiment also ended without any unexpected data. Of course, the density measured by my lab partner and myself was not as precise as he table with given densities of selected metals, but we came very close to the true value. In comparison to other classmates results we came to relatively similar conclusions in each experiment. To make the results of each experiment more valid though, I think there could have been more than three trials for each measurement or time where we could have discussed our results with various other classmates to compare and contrast results.

Cylone Picture Book Essay

Cylone Picture Book Essay Cylone Picture Book Essay Isn't it crazy how life is one thing then in a second it becomes something else. Here I am, Sophie. A boring girl walking her dog in a small quite town. Then suddenly everything happens. At first I thought it was a little wind then I was blown off my feet and slammed against the pavement my dog pushed on-top of me. Then I realised it was a cyclone. The wind rung though my ears, like a loud high pitched scream. I could feel myself losing balance as the wind slammed though me. I picked up my dog and ran. I don't know what I was thinking when I ran. I just ran. The wind was stronger than ever and I could feel myself being dragged from the ground. I grabbed a tree and held on to it, but not for long after a second the tree uprooted and was flung across the road me going with it. I felt my eyes close as my head smashed against the floor. Jaxx? Where is Jaxx!? I shouted. Jaxx was my 3 month old Pomeranian husky and he was the best thing that ever happened to me. I could hear a loud cry it pierced though my ears. I scrambled towards it. Jaxx was trapped underneath a broken street lamp. I squeezed him out and hoisted him against me, the wind was so strong and debris was flying in every direction smashing against my skin. Then I saw something spectacular. Right in the middle of the cyclone there was an untouched spot, a safe spot. It was the eye of the cyclone. I started to run toward it my eyes aching from the wind. I charged through the cyclone inching towards the centre. In the eye everything was still and calm. I stood there in awe of the sight. I was standing untouched while the world around me

Cultural Geography Overview

Cultural Geography Overview Cultural geography is one of the two major branches of geography (versus physical geography) and is often called human geography. Cultural geography is the study of the many cultural aspects found throughout the world and how they relate to the spaces and places where they originate and then travel as people continually move across various areas. What Is Cultural Geography? Some of the main cultural phenomena studied in cultural geography include language, religion, different economic and governmental structures, art, music, and other cultural aspects that explain how and/or why people function as they do in the areas in which they live. Globalization is also becoming increasingly important to this field as it is allowing these specific aspects of culture to easily travel across the globe. Cultural landscapes are also important because they link culture to the physical environments in which people live. This is vital because it can either limit or nurture the development of various aspects of culture. For instance, people living in a rural area are often more culturally tied to the natural environment around them than those living in a large metropolitan area. This is generally the focus of the Man-Land Tradition in the Four Traditions of geography and studies human impact on nature, the impact of nature on humans, and people’s perception of the environment. Cultural geography developed out of the University of California, Berkeley and was led by Carl Sauer. He used landscapes as the defining unit of geographic study and said that cultures develop because of the landscape but also help to develop the landscape as well. In addition, his work and the cultural geography of today is highly qualitative rather than quantitative - a main tenant of physical geography. Today, cultural geography is still practiced and more specialized fields within it such as feminist geography, childrens geography, tourism studies, urban geography, the geography of sexuality and space, and political geography have developed to further aid in the study of cultural practices and human activities as they relate spatially to the world.

Marketing in the United Kingdom Research Paper Example | Topics and Well Written Essays - 3500 words

Marketing in the United Kingdom - Research Paper Example In general context, U.K. has undergone a distinct demographic transition. This form of transition can be stated as a shift from the pre-industrial population with high mortality rates and birth rate, through a phase of rapid population growth and falling mortality rate, towards a stage of low mortality and birth rate. It is clearly evident that in initial phase there was low population growth rate, which again shifted to faster growth rate and finally witnessed a turmoil, which resulted in low population growth rate. In the last two decades, natural change observed in population growth rate was accompanied with net international immigration within the country. The overall population of U.K., as per 2011 census, was approximately 63,182,000. In the European Union, U.K. is considered to be the third-largest in terms of population size. On the other hand, in context of population density too, the region is regarded as the largest compared to neighbouring countries. Its population densit y can be denoted as, per square kilometre, there are approximately 259 people. The south-east of England accounts for about one-third of the total population. Majority of the population resides in either suburban or urban area. There are about 8million people who reside in the capital city of this region, London. The population of U.K. is majorly White British. This nation was located nearby to Continental Europe; hence, the different regions encompassed within U.K. have been subjected to various migrations and invasions.

Palestine Assignment Example | Topics and Well Written Essays - 250 words - 1

Palestine - Assignment Example The regimes belonging to Britain and France referred to as mandates, in this context. France garnered mandate over Syria just after carving out the Lebanon as a state with a Christian majority. Britain took mandate over areas towards West Bank, Israel, Gaza Strip, and Jordan. In the year 1921, Britain subdivided the region into two parts, from the East of Jordan River transformed into the Emirates of Transjordan, ruled by Faysal’s brother. The other part was from West to the Jordan River, which changed into the Palestine Mandate. Palestine at this time was a unified political unit, for their first time in contemporary history. Agreements should unite all citizens regardless of religion or culture. Nonetheless, the failure to implement article 14 and 15 promoted religious conflicts. It meant that the state never had a defined code for religious claims and rights. Therefore, it led many of the people to oppose the Britain and French oppression as violations of their democratic rights towards self-determination. The state of Palestine worsened as the British failed to fulfill an agreement in the support of the initialization of Jewish national code. Therefore, the divergent opinions by the Palestinian Arab towards the British Mandate thwarted much anticipation for self-rule. In accord, they opposed the Jewish immigration as they considered it a threat to their religious positions. Such feeling of animosity led to the rise of clashes between the Jews and the Arabs in Palestine. Therefore, the failure of Britain to owe up to its promises led to discrepancies that are even continuing in the civilized state in the world. Therefore, rather than preparing the country for self-rule the mandate agreement it sowed the seeds of Arab-Israeli

What are your perceptions on the universal declaration Essay Example for Free

What are your perceptions on the universal declaration Essay One Amazing Thing by: Chitra Divakaruni. It was first published in the US in voice by Hyperion in 2009 and later published by Penguin books India February 2010. The book also has 240 pages. Chitra B. Divakaiumi is an award winning author poet. Her work is widely known, as she has been published in over 500 magazines. Including Atlantic Monthly and The New Yorker, and her writing has been included in over 50 anthologies. She was born in India and lived there until 1976. At which point she left Calcutta and came to the United States. A young woman Uma, sits in the waiting room of the India passport office. She starts to get very impatient, and she entertains herself by observing the other people in the waiting room with her. Everyone has a reason of why they want to enter into India. In the waiting area their waits an Africa American war veteran Cameron who takes charge, but some are unhappy about it. A Muslim names Tariq. An upper class Caucasian couple that really don’t get alone. A Chinese grandmother with a secret past, and her granddaughter, two visa office workers on the verge of and affair Malathi and Mr. Mangalam, and Uma. As they all set in the waiting area Uma starts to feel a little rumbling and that when the earthquake strikes. When everything settles down, there were some major injuries as well as some minor injuries. People started to go into survival mode, as there is little food to eat. The office starts to flood. So emotional stress seems to much for everyone to handle as they wait to be rescued or die. So that’s when Uma comes up with everyone telling â€Å"One Amazing Thing† , about themselves because she believes that no one can go through life without encountering at least one amazing thing. So everyone begin to tell one amazing thing that they have never told anyone before. With One Amazing Thing everyone discover so much from each other as well as their selves. Elderly Caucasian couple Mr. and Mrs. Pritchet going through a difficult time in their marriage, an Indian-Muslim man Tariq who is disillusioned and angry with the new US, as Chinese lady Jiang who loved and lost a man in her younger days, her granddaughter Lily, a middle age army officer haunted by his guilt Cameron, Malathi a visa officer who is engaging in a affair with her boss, Mr. Mangalam on the verge of an extra-martial affair, an Indian-American student Uma, who is confused by her parents decision to return to Kolkata after living in the US for over 20 years. The plot focuses on a group of strangers who are trapped in a visa office. Most customers even some staff have come and gone, but nine people remain in the office. When an earthquake rips through the afternoon, trapping these nine characters together, their focus first is to survive through the struggle. There is a little food from which came from what people had. The office begins to flood, and everyone starts to panic and get really scared and frustrated. So when the emotional stress seems to be to much for them to bear, the young lady Uma tells them to tell a personal tale about them that no one knows about â€Å"One Amazing Thing†, from what they have been through in life. So all of their stories from the romance, self-discovery, family, etc. This novel really proves the power of a lot of stories and the meaning of us as human’s expressions itself. In my opinion the book â€Å"One Amazing Thing†, is an engaging book because it reinforces the idea that all of us are different and unique in our own ways, and that we all have stories of our lives that may be interesting or not to tell. We all can connect to this book or see one another if we are willing to take the time out to listen to people. Because everyone has a something to tell, and amazing is not always positive words. But describes something that might have changed a life, or the course of someone life. Some of the stories are very heart breaking, but all of them paint a picture in some way of the characters and why they may be who they have become.

Essay --

KATA PENGANTAR Puji Syukur kami panjatkan kehadirat Allah SWT, Tuhan Yang Maha Pengasih lagi Maha Penyayang, karena atas Rahmat dan karunianya maka Pengabdian Masyarakat †Pelatihan Pembuatan Web bagi Kelompok Informasi Masyarakat† telah selesai dilaksanakan dan dapat berjalan dengan lancar sesuai dengan perencanaan. Diharapkan penyelenggaraan pelatihan tersebut dapat bermanfaat bagi seluruh peserta khususnya dan bagi masyarakat pada umumnya sehingga mampu meningkatkan ketrampilan pengelolaan di bidang Web Site. Laporan kegiatan ini sangat penting dibuat sebagai bukti pertanggungjawaban pelaksanaan kegiatan yang telah dilasanakan dan harus disampaikan kepada pim-pinan. Adapun tujuan dibuatnya laporan ini adalah sebagai berikut : 1. Sebagai dasar untuk pengembangan rencana selanjutnya. 2. Sebagai penentuan kebijakan atasan 3. Sebagai bukti laporan kegiatan yang telah di laksanakan 4. Untuk mengetahui proses dan perkembangan kegiatan yang dilaksanakan. Dalam laporan ini berikut kami sampaikan tentang : Dasar Penyelenggaraan, Tujuan Pelatihan, Pembiayaan , Kompetensi,Pelaksanaan, J...

Huksley Maquiladora Essay

1. PROBLEM STATEMENT Huxley Manufacturing Co. is an engineering company and possesses cutting-edge technology in raw material processing and part assembling. The main customer for Huxley is the US defense department. In recent years many factors were changing. Increase in the costs involved for R&D, higher â€Å"knowledge intensity† of defense products and reduced allocation by the federal government as funds towards the defense budget. These changes had made the US defense department move away from the use of sole vendors to more competitive bidding. Price became the most important selection criteria. US firms like Huxley were still the major suppliers; even then purchase from foreign supplier had started. The situation had kindled the idea in Huxley’s management to proceed in search of viable strategic operations to cope with the pricing and at the same time maintain the standards which Huxley had established. Robert Chan, the CEO of Huxley had initiated a plan to assess the advantages in moving the operations of the San Diego plant to Mexico. The team led by Philips has to give a report with detailed analysis. 2. RECOMMENDATIONS 3.1. â€Å"IMPROVE† UNDER THE EXISTING APPROACH: This recommendation insists on retaining the labor intensive operations to the existing plant at San Diego. Though this is not the most effective of the recommendations, with the budgets allocated for defense falling sharply, Huxley can still plan to improve training so that the trained employees are able to cope up with the activities performed. The actual turnover does not happen because the employees are not satisfied with the salaries but the employees feel that they could not master the required job skills. Huxley can increase the duration of the training provided to the employees. The quality of training can also be monitored and it effectiveness increased by intermediate assessment of the quality of work of the employees. This is a viable option for improving in the existing setup. 3.2. â€Å"OUT SOURCE† THE LABOR INTENSIVE ACTIVITIES: As stated, the labor intensive operations are the main focus for Huxley. As a measure to reduce the cost in such activities, the company can as well look into other option like out sourcing such activities to partners within US. This recommendation will remove the overhead of training and employee turnover from Huxley. Under such an operation Huxley can still command the same quality and standards from the out sourced company. Frequent visits from the mangers will also serve the purpose. In case the federal government further reduces the funding for defense activities and the profits for the business become too low Huxley can as well tell the out sourced company to stop the production and still be out of the overhead of reassigning the employees those would have been in the operation. 3.3. ACQUIRE THE COMPANY IN DENVER, COLORADO Purchasing the company in Denver Colorado which is capable of performing the operations similar to the San Diego plant can be another recommendation. It gives Huxley a leverage of being located in the same country. Since the head office of Huxley is in United States, they will be well aware of the laws and regulations of the state. It would be easier to operate another plant in the same country of sale and where the existing company already operates. Huxley can then plan strategic training to lure employees to the plant in Denver and follow employee retention policies to reduce any turnover if it occurs. 3.4. MOVING THE SCC OPERATIONS TO MEXICO Well, the most expected solution which the CEO is interested in would be moving the operations of the San Diego plant to Mexico. Operating in a foreign land is a riskier endeavor. The inter country trade rule can vary and completely change from the most favorable to the least favorable within a short span of time. The operation also needs to be determined based on the availability of projects to keep such an activity going on. The time taken to start and costs associated with the different types of Maquiladora vary widely. Since we anticipate a long term venture, the startup time can be removed from the consideration, but the costs and other several factors such as Labor availability, Transportation cost, Housing for the employees, the quality of the employee employed and the Labor cost involved should be taken as important criterion. Since any kind of operation requires an US manager to be in the Mexican plant, the quality of life of the manager should also be considered. 3.5.1. â€Å"OPTIONS† FOR OPERATING: For Huxley to be operating in Mexico, there are three main modes of operations that can be followed. These include the sub contracting operation, sheltering operation and the wholly owned subsidiary. A detailed comparison can be found in Exhibit 1. Keeping most of the constraints constant for further analysis, the â€Å"Shelter† operation has the most suitable offering for Huxley to start. It gives Huxley control over the quality of the products developed. Also providing the option for converting it into a â€Å"full blown† in Mexico as the company grew, or control could be turned over to the shelter partner to form a contract operation. The major consideration in operating a Maquiladora is the labor cost that is involved. Cheap labor does not mean consistent labor. The availability of quality labor and the turnover rate determine the location of the Maquiladora within the Mexican country. 3.5.2.1. IN A LOCATION NEAR THE BORDER For the location of a Maquiladora, two major factors contribute to the decision. The availability of labor is high in the borders, as is the turnover rate due to inadequate housing options available to the employees and their families. Which means that the cost spent on training is going to high. The high availability of labor reduces the cost of labor involved in the production. The bright side is that the transportation cost would be greatly reduced and the quality of life of the US manager would be better off than being located in the interior. If Huxley wanted to retain the employees, then it has to further invest on the housing options for the employee to bring the turnover rate down. Investing on housing will further increase the production cost of the goods produced as the cost expensed has to be recovered from the products developed. 3.5.2.2. IN AN INTERIOR LOCATION: A location in the interior provides cheap Mexican materials and also cheap labor. While this is an advantage to the operation, the quality of life for the American manager will be much worse than in the border. The roads, facilities and communications might not be as good as they are in the border. On the one hand it reduces the cost of goods sold and the cost of labor, but on the other hand it increase the transportation cost. We anticipate that a load will be shipped every day, five day a week, except for the 8 holidays. The recommendations are good in each having its own merits. The data on the availability of project and the forecasted future are uncertain. These might as well be the deciding factor when in comes to the final decision.

Eurofood Case Analysis

EuroFood Case Analysis: History: EuroFood was created by French restaurateur, Mr Vigneau which specializes in the importing and distributing of food products from Europe to Hong Kong. EuroFood has faced a problem with inventory costs. The Olivier Company decided to buy EuroFood on the condition that inventory levels has to be reduced from its current level of 11 million Hong Kong Dollars to at least 4 million Hong Kong Dollars (assumption). In order to achieve the inventory reduction a plan of action has to proposed which details the solution to the current high levels of inventory. All the products brought to Hong Kong are shipped either by plane or through cargo boats (channels of distribution). The exclusively perishable products shipped through airplanes have no inventory records to be kept. The only inventory of Euro Foods is the products shipped via boats. The products shipped through boats are divided mainly into two types: 1. Complete Container: Contains products shipped from the same supplier. Complete container takes about 20 days to ship from Europe to Hong Kong and costs 0. Hong Kong Dollars per kilogram 2. Consolidated container: Contains products shipped from a group of suppliers using the same container as a rented facility. This shipping takes about 30 days to reach the customer and costs about 3 Hong Kong Dollars per kilogram. Main Problem: * The current level of inventory of Euro Foods is worth $11 million. This is too much compared to the Olivier Company which has the same volume of business as Euro Foods with a corresponding inventory level o f only $4 million. The order quantity is high due to wrong forecasting which leads to high inventory costs * Some products have higher inventory costs than its annual sales( Eg: The product Carton Peach has an inventory cost of $437,113 and an annual sale of $ 253,248 which led to profits of only $68,377) * Due to higher inventory levels of the products the annual profit from the respective products are significantly lower compared to products which has lower inventory level. There are too many product categories (around 200 different products) which has higher inventory levels and lower annual sales(Eg: The product Crozes Hermitage 1984 has $158 annual sales but the inventory level is $2045 and total profit is only $47) Solutions: * Cut down the products which has low profit and low annual sales but high inventory costs(Eg:Crozes Hermitage 1984 * Concentrate on top sale products like for example UHT Whipping cream 1 Liter, Portion Butter Unsalted etc. hose annual sales are high com pared to inventory costs * Make the forecasting of all products more accurate by using better forecasting techniques which can reduce the inventory level and ordering quantity more accurate * Top sale products like Whipping cream and Butter has to ordered more frequently based on the accurate forecast (using combined container) rather than storing it because these products can go bad easily. Combine the products from the same supplier to reduce the ordering quantity(Eg: Products from Supplier â€Å"Besnier† can be combined into the same container) * Negotiate with current suppliers to reduce the ordering cost * Seek third party distributors to get a lower shipping cost if negotiation with current suppliers does not work out. Assumption: * The holding costs and inventory costs affect the profit of the products * Time Frame in which the inventory reduction has to be achieved is irrelevant(Assumption)

A Review of Reading Eggspress

A Review of Reading Eggspress Reading Eggspress is an interactive online program intended for students in grades second through sixth and designed to build reading and comprehension skills. Reading Eggspress is a direct extension of the Reading Eggs program. Both programs are sold as a single unit. This means that if you purchase the program for Reading Eggs, you also have access to Reading Eggspress and vice versa. The two programs are uniquely different, but intertwined at their core. Whereas Reading Eggs is a learning to read program, Reading Eggspress is a reading to learn program. The program was originally developed in Australia by Blake Publishing, but brought to schools in the United States by the same company that developed Study Island, Archipelago Learning. Reading Eggspress was designed to actively engage students in fun, interactive activities that build their vocabulary knowledge, comprehension skills, and overall reading level. The components found in Reading Eggspress include a wide range of lessons, learning resources, games designed to motivate, and e-books. This program is not intended to replace traditional classroom instruction, but instead as a supplemental program that can aid in comprehension skill building. There are 240 interactive comprehension lessons in 24 levels of Reading Eggspress. Each level contains ten books that students can choose from. There are five   non-fiction and  fiction books to choose for every level. Each unique lesson includes five pre-reading activities that build and teach comprehension strategies. At the end of each lesson is a passage from a story. Students are required to read the passage and answer a set of sixteen comprehension questions to assess a student’s understanding of that passage. Students must score a 75% or better on the quiz to move on to the next level. Reading Eggspress is Teacher/Parent Friendly Reading Eggspress is easy to add a single student or a whole class.Reading Eggspress has terrific reporting that makes it easy to monitor individual student or whole class progress.Reading Eggspress provides teachers with a downloadable letter to send home to parents. The letter explains what Reading Eggspress is and provides login information for students to work on the program at home at no additional cost. It also provides parents with the opportunity to have an account to track their student’s progress at no additional cost.Reading Eggspress provides teachers with a comprehensive user guide as well as toolkit loaded with books, lesson plans, resources, and activities. The teacher toolkit has over 500 library book titles with worksheets and activities that they can use in conjunction with their Smart Board to interactively teach lessons to the whole class. Reading Eggspress is Instructional with Diagnostic Components Reading Eggspress provides teachers and parents with the opportunity to assign specific levels to students and differentiate instruction. For example if a third grade teacher has two students who are advanced they can automatically place them in a higher grade level.Reading Eggspress also provides teachers and parents with the option of giving each student a diagnostic placement test. This test consists of twenty questions. When the student misses three questions, then the program assigns them to the appropriate lesson that corresponds to how they did on the placement test. This allows students to skip past levels which they have already mastered and places them at the level in the program where they should be.Reading Eggspress allows teachers and parents to reset a student’s progress at any time in the program. Reading Eggspress is Fun Interactive Reading Eggspress has age appropriate themes and animations.Reading Eggspress allows users to create and personalize their own unique avatar.Reading Eggspress provides users with incentives and rewards. Each time they complete an activity, they are rewarded with golden eggs. Their egg count is kept in the top right corner of the screen. They can the eggs to buy pets, clothes for their avatar, or accessories for their house.Reading Eggspress allows users who complete a lesson to earn a collectible trading card. The user gets to select which category they want the card to be associated with including Fantastica, Beastie, Animalia, Astrotek, Starstruck, and Worldspan. Cards are then placed in the user’s apartment. Users can also purchase cards at the mall with their earned eggs.Reading Eggspress allows users to earn medals. For every thousand eggs earned in a week, a student earns a bronze medal. A silver medal is earned for five thousand eggs. A gold medal is earned for fifteen thousand eggs. Reading Eggspress allows users to keep track of targets (goals). There is a target with an arrow in the center in the top right corner of the interface. Users who click this will see targets (goals) that they have met in the program as well as targets (goals) that they have not met. Reading Eggspress is Comprehensive Reading Eggspress has several other learning activities and games aside from those in the standard 240 comprehension lessons.The Gym is where you will find all the comprehension lessons and activities. There is also a daily game located in the gym. This game changes each day and focuses on a variety of reading skills. Students can compete against other users across the nation for the daily high score.The Library consists of over 600 e-books in both fiction and non-fiction. The library is easily searchable by title or topic. Students who found a particular passage in the comprehension gym to be interesting can go to the library to read the entire book. Students can click on a single book in the library to find out information including the author, number of pages, how many eggs they can earn from reading it, and how many other users have read it. At the end of the book students will be given a comprehension quiz and they will also be able to rate the book. They can also save books tha t they especially enjoy on their favorite’s shelf. The Stadium allows you to competitively build individual skills in the areas of spelling, grammar, vocabulary, and sentence structure. There are four games that you can choose to challenge the computer or play head to head with another user is logged into the program at the same time. The games include spelling sprint, grammar skating, vocabulary pursuit, and freestyle usage. There are five difficulty levels for the user to choose from for each game.The Mall is the place where students can use their eggs to purchase a variety of different things. Stores in the mall include Passion for Fashion, Dressed to Thrill, Collector’s Corner, Apartment Living, and Perfect Pets.The Apartment is the place where students can change their avatar, view their trading cards, see their trophies, or decorate their apartment. The apartment also contains access to a game called Quote Quest where students use clues to search through tunnels to find quotes from different books. Students can earn eggs by finding the quotes and choosing the correct book. Cost Parents can purchase a one year subscription to Reading Eggspress for $75.00 and a 6 month subscription for $49.95. They also have the option to purchase a monthly subscription at $9.95 per month. Schools can purchase annual classroom subscriptions for 1-35 students for $269, 36-70 students for $509, 71-105 students for $749, 106-140 students for $979, 141-175 students for $1,199, 176-245 students for $1,659, 246-355 students for $1,979, 356-500 students for $2,139, 501-750 students for $3000, and 750 students will cost $4 per student. Overall Reading Eggspress is a terrific program to build a student’s reading comprehension skills. I have used this program with students and they absolutely love to use it. In fact, they will try to negotiate to stay on the program longer. As a teacher, I especially like how each lesson builds skills essential to comprehension before students are required to read and take a quiz. Reading comprehension is so much more than just passing a quiz and this program does it the right way and presents it to students through a method that is engaging, fun, and interactive. Overall, I give this program a five out five stars, because I believe it does what it is intended to do and effectively keeps the users attention at the same time.

What Are Small Colleges What Are They Like Should I Go

What Are Small Colleges What Are They Like Should I Go SAT / ACT Prep Online Guides and Tips Size is a really important factor to take into consideration when deciding where to apply to college. Both large and small colleges have their advantages, but it all really depends on what type of school will provide the best learning experience for you on a personal level. In this article, I’ll give you details about the types of experiences you can expect from small colleges and whether you should consider putting them first in your college search. What Is a Small College? A small college is typically defined as a college with a student enrollment of less than 5,000.Small colleges are characterized by more individual attention from professors and advisors, smaller class sizes, and a greater sense of community amongst students.However, they may also have fewer resources than large colleges and a less diverse social scene. Examples of small colleges include: Amherst CollegeDavidson CollegeHarvey Mudd CollegeSwarthmore CollegeWilliams College Here are some lists of the general pros and cons of small colleges: Pros Classes are usually taught by professors, not TAs, and you’ll get more of a hands-on learning experience. Many small colleges have great advising systems where students know their advisors well and have access to a lot of strong academic guidance. Classes are usually smaller even at the introductory level. Though some large colleges may cite similar student-teacher ratios to small colleges, this can be deceptive since they may be including TAs in their statistics or not factoring in the large introductory classes. You’ll run into people you know wherever you go, so you’re less likely to feel lonely. Often small colleges will allow you to design your own major that isn’t specifically offered by the school or modify majors to fit your needs. There’s usually a close-knit community feel, almost like you’re a part of a big nerdy family. You may find that there are more leadership opportunities in a smaller community. Cons Small colleges tend to have fewer research facilities and resources than large colleges. This mainly applies to the hard sciences where expensive, high-tech equipment is required for advanced research. In the humanities, the lack of cutting-edge facilities may not impact research as much. If you don't find the research materials you need in the library at a small college, many libraries are in partnership with a network of other college libraries that may have what you're looking for. It will just involve waiting a bit longer for things to be sent to you. The social scene can be less diverse and might feel claustrophobic. You won’t see big sporting events at the level of large colleges. There is usually less variety in housing choices.To give you sense of the contrast, NYU, a school with over 20,000 undergraduates, has 21 different residence halls that include old hotels and a converted monastery. This is a huge range of accomodations compared to the four residence halls you'll find at a place like Manhattanville College, which has less than 2,000 undergraduates. There may be fewer major choices (although you can usually design your own or modify your major without too much trouble). You might have less extracurricular opportunities, but you can always start your own club if you can’t find what you’re looking for! Those were some abstract pluses and minuses of small colleges. Next, we’ll take a look at how real students at schools with enrollments of 5,000 or less actually feel about the small college environment. Small Colleges: What Do Students Actually Think? The Fiske Guide to Colleges is a guidebook that provides information about the best colleges in the country based on statistics and student testimony.I picked out a few small colleges from the book and looked at quotes from students that gave details about different characteristics of the schools that related to their size.Here’s how students feel about the benefits and drawbacks of small colleges, based on my brief sampling: Manhattanville College- Purchase, NY Enrollment: 1,977 One student says, â€Å"I like how our president is involved in everything and gets to know everyone†.Students describe career services as â€Å"phenomenal†.They also say professors are â€Å"knowledgeable and passionate about their fields and about sharing that knowledge with students† and â€Å"it just feels like all the students belong to one big family†.However, size can be â€Å"an asset and an annoyance...the familial atmosphere can get claustrophobic at times†. Manhattanville allows students to design their own majors, and "those studying psychology, biology, or chemistry can conduct research with faculty." Pomona College- Claremont, CA Enrollment: 1,579 Pomona â€Å"prides itself on its diverse community†, so you don’t necessarily need to go to a huge school to access diversity.However, during midterms and finals campus can be a â€Å"social ghost town†.The Summer Undergraduate Research Program gives funds to students to conduct summer research mentored by a faculty member. Research opportunities still abound at small colleges, especially if they are highly regarded. Professors often hold study sessions at their houses, and73% of classes have less than 20 students.Only professors teach classes, so â€Å"students do not have to wait until they are upperclassmen to enjoy the benefits of working with and learning from brilliant professors†. Pomona also has the advantage of being part of a 5 college system called the â€Å"Claremont Colleges†, whose collective enrollment exceeds 5,000 students.This means that there’s a small college atmosphere, but through interactions with the other schools in the system it can feel more like a medium-sized school depending on who you are. Carleton College-Northfield, MN Enrollment: 2,035 Sixty-four percent of classes have less than 20 students.Students say, â€Å"Our profs are incredible. The instruction we receive is available not just in the classroom but during office hours, phone calls, Skype sessions, and many other modes of communication†.Students are â€Å"concerned about building a community feeling on campus† and â€Å"everyone is a bit nerdy and everyone is free to be whomever they want†. Carleton's on-campus social life is vibrant, and "most students stay on campus over the weekends because there is always so much happening." Many small colleges do have quite a bit going on in their social scenes, just with less variation in location and in smaller groups than at large universities. Students say that Carleton's surrounding town of Northfield is "quaint, but there's not much to do". Carleton College: Dat foliage Should YOU Go to a Small College? After taking all this information into account, you may still not be entirely sure whether you should go to a small college.A small college might or might not work for your college goals and personality, or some small colleges might work and some might not.To decide whether a small college is best for you, you’ll need to do a bit of reflection about your ideal learning environment and social scene. Do you thrive better in situations where you are given more academic guidance and direct access to teachers?Small colleges will offer you smaller class sizes on average and more opportunities to interact with professors on a personal level.You will also have access to advisors who will help you devise a plan for your academic career.Resources like these are helpful for students who are less sure of their path in college and may need extra guidance. What are your academic goals?If you’re looking into doing some sort of research, you should check and make sure small colleges have the resources you’ll need.As mentioned above, sometimes small colleges are lacking in the same advanced research facilities you’ll find at large schools. However, they usually offer many opportunities to work closely with professors. If you’re one for blazing your own trail major-wise, a small college may be a great option for you because you will most likely be able to design your own major rather than adhering to program constraints.There’s usually less bureaucratic red tape involved in switching majors and classes at small colleges than at large colleges because advisors and professors can afford to give more specialized attention to the needs of individual students.If everyone in the process knows you and you’re not just handing in paperwork to be processed, things don’t need to be as rigidly organized. Do you prefer familiar situations and interactions over new, unfamiliar ones?The social transition from high school to college can be smoother if you attend a small college.Even if you just make a couple of friends initially, you’re likely to see them around frequently. You'll be able to make strong social connections with other students more easily since almost everyone has some activity, class, or living situation in common at a small college.If you’re more of an introverted type who’s not going to college for the big parties, then the small college social scene may appeal to you as well (not that small colleges don’t have parties, they’re just a little less on the crazy side than big colleges!). Searching for Small Colleges So you’ve decided you’re interested in small colleges - how do you find one that you’ll like?I would recommend using College Navigator initially because you can easily search for schools by size (choose a maximum enrollment of 5,000 if you’re looking for small schools) as well as other characteristics like surrounding area and admissions rate.Just click on â€Å"more search options† at the bottom of the search panel to get access to the undergraduate student enrollment search feature. Your results will give you a list of schools you might be interested in, and f you click on any of them, you’ll get extensive data about all aspects of the school. You can also add schools to your â€Å"favorites† and compare the statistics side by side to see if one fits better with your tuition or admissions requirements.After this initial search, you should try out some other college search sites to get more details about campus life and other factors that might affect your college experience. I’d recommend signing up for a profile on Cappex. If you fill out information for all of your preferences, including student enrollment, it will find appropriate college matches for you.You can also search outright for any colleges that you found on College Navigator that looked interesting to you.You’ll find a lot more data on Cappex about life at the schools including student reviews and other information about the area and the social scene.Every school is different, so make sure size is just a starting point and not a deciding factor. Summary Small colleges are usually defined by a strong sense of community, individual academic attention, and flexible, hands-on learning experiences.Students at small colleges tend to take a lot of pride in their schools and cherish the comfortable, familiar atmosphere.You may consider attending a small college if strong relationships with your teachers and classmates are important to you and you feel you will benefit from more individually tailored academic guidance.If you prefer a more toned-down social scene and like being able to see the same small group of friends more frequently, the small college life will also probably appeal to you. That being said, be sure to treat each college individually and not judge it just by its enrollment size.Small colleges might appeal to you in a general sense, but that doesn’t mean you can choose just any small college and be happy.Devote some time to figuring out your wants and needs in tandem with your research so you can find your ideal school. What's Next? Still struggling with how to go about choosing a college that's right for you? Read my step-by-step guide on how to choose the best schools for your personality and academic goals. Planning on applying to a bunch of different schools with a variety of application requirements? Learn how to build the most versatile college application. If you're worried about how your standardized test scores may affect your chances of college admission, read about when these scores might not matter for you in the admissions process. Want to improve your SAT score by 240 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Figurative Language versus Literal Language Essay - 22

Figurative Language versus Literal Language - Essay Example According to the paper examples of idioms are â€Å"it is raining cats and dogs† meaning heavy rain, and â€Å"he is on the wagon† meaning that the person is not partaking of alcoholic drinks. This kind of language should be used with care when addressing non-native speakers of English. An analogy is a comparison of one idea with another. It usually finds a simple idea and uses it to explain the meaning of a more complex idea. An example of an analogy is the statement that â€Å"punctuation marks are the traffic signals of language†. By likening commas and full stops to traffic signs, the writer illuminates the concept of writing in terms of an extended comparison with driving along a street. A metaphor also compares two things or ideas, but it does so in such a way that they are merged into the one concept. An example is seen in the phrase â€Å"he is a pig†. If this phrase refers to the farmyard animal then it is a literal statement. If it refers to a hu man being then it is a rather insulting metaphor which suggests the person has bad manners and is greedy or self-indulgent in other ways. From this study, it is clear that a simile is another way of comparing one thing with another in a piece of writing. It is not the same as a metaphor because in the case of a simile the two ideas are compared using the words â€Å"like† or â€Å"as.† An example of a simile can be found in the nursery rhyme phrase: â€Å"its fleece was white as snow.† The comparison of a sheep’s coat with snow emphasizes how pure and white it is and makes for a much more interesting description than just a statement of the white color on its own. The term clichà © is borrowed from the French. It refers to a phrase which may have originally been quite memorable, but which has been overused to the point where it has become almost meaningless.

Manhattan Bagel Essay Example | Topics and Well Written Essays - 750 words

Manhattan Bagel - Essay Example Since its inception, the association now has over 1000 franchise members, as well as 350 suppliers and 7000 franchisee members. Manhattan Bagel Franchise Manhattan Bagel always brings fame to the customer's desires for each varied sensation in flavour. It also creates a very uniquely attractive place featuring traditional as well as modern selections for their meals. The company is about authentic food for the real people, this serves in a way suggesting that each customer is a treasured neighbour. The companies’ authentic food includes, the award winning bake bagels and boil, and also goes right in to our appetizing and freshly baked food. The success of Manhattan stores depends on various factors, this includes availability of the suitable stores sites and securing of lease terms for new locations, also, should consider the company’s ability to obtain or acquire construction and also other necessary permits in timely manner, moreover, ability to meet schedules set for construction, the financial and capabilities of company’s main franchisees, lastly the company should have business and general economy conditions (Grumet). Its success partially depends on the ability it has to attract, contract and retain suitable franchisees and their abilities to open and also operate each of the stores successfully. To spice it all, Manhattan business may be subjected to changes in the products tastes to maintain consumers, local and regional economic conditions, national, type and the trends in demography, location and number of the businesses competing. The competition is always increasing in Bagel industry significantly with the increasing number of regional, local and national stores competition for locations of stores and franchisees, as well as their customers. The services offered by the company are standardized and maintained by the authorities’ regular checks (Grumet). It understands and also acknowledges that each and every detail or in formation that is valid to the company is given attention. Through this, the company maintains high standards in its operations and product demands are in that case increased, sold all over the markets by their stores while the reputation and goodwill is protected. Manhattan Bagel Strengths Manhattan Bagel strengths are seen in the company’s brand which exists with franchisee field support structure. It began at its inception and thereafter polished and honed ever since. The other strength of Manhattan Bagel is the senior positions in the management are filled with the veterans from the company thus bringing a very strong background operating the business. The leadership in the company is also very skilful and experienced in all supporting departments. Moreover, the program in the company extends the daily operations in individual store, from the right manuals supply to topical training thorough field support. Additionally, while the company strive to uphold the standards of their stated brands, it also works with franchisees on a consultative base through the Franchise Consultant network to help it improve by moving the brand forward. The company also has in-house culinary department ranking with the best in industry (Grumet). The culinary researchers in the company and seasonal chefs are considered to be constant quest for the future of the Manhattan. Through this, the company franchisees showcased and the cutting edge culinary prospered in the markets. Manhattans Bagel weaknesses Though many companies have gone into

Summay of UAE auditing Law Assignment Example | Topics and Well Written Essays - 500 words

Summay of UAE auditing Law - Assignment Example his paper intends to provide a rich review on the elements that encompass the United Arab Emirates auditing law in regard to the organization of the auditing profession. The Law has it chapters each containing a number of articles therein. Each chapter handles one perspective explicitly the first chapter has only one article the main thing herein is the definition of terms therein used or referred in the law. Chapter two is on the schedule of auditors and qualifications for entry therein. The following get stipulated in this chapter the function of the ministry in regard to the scheduling of auditors, mechanisms to prevent quacks from entering the industry, the rights of a member and the qualifications, the exception of nationals from the qualification of having a bachelor degree in a recognized university as stipulated, in clause five of article four, conditions for registration and registration of a qualified but inexperienced national, conditions for a non-national to be registered, the method of auditors training, and function of the ministry in the determination of remunerations for parties involved in the training Chapter three expounds on the application process for one to be a registered auditing practitioner, the enactment and operation of the committee responsible for the application process, and the role of the ministry of Economics and Commerce in the integration of the whole application process. Chapter four provides a layout of the formation, the constitution and authorities of a high audit commission in regard to the directions of the ministry therein concerned (Alexander, 2002). Chapter five tackles the rights and duties of individuals registered to be auditing practitioners. Under this chapter auditor own the right to audit and approve balance sheets of all organizations, right to observe and maintain professional ethics, right not to be involved in active participation of any cooperation or organization, must have more than five years

The Renaissance Period Of English Literature

The Renaissance Period Of English Literature The Renaissance Period injected English literature with a new and innovative life; it was a time for rediscovering classical texts, coining new words, and both translating and imitating classical forms. This inspiration arose from Ancient Greek, Roman and Italian writers, such as Homer, Virgil and Petrarch. These writers inspired new poets of 17th century England to look towards old literature, with the intention to improve new literature; the Renaissance Period was thus a time for rebirth. Thomas Wyatt was greatly influenced by the Italian poet, Petrarch, and consequently, he derived the sonnet from him, introducing it into English poetry. He was thus inspired by Petrarch, and translated many of his sonnets into English, yet adapted them to create some originality and also to reflect his own personal experiences. Wyatts poetry was chiefly designed to entertain, for example, Whoso List to Hunt? I know where is an hind is a courtly poem, written for a distinct audience and predominantly intended to entertain the court. However, whilst King Henry VIII ruled the throne, many writers found it difficult to talk about courtly matters through their poetry, since they could easily be imprisoned for offending the King. Sir Thomas More comments on this dilemma, stating that, By the indirect approach you must seek and strive to the best of your power to handle matters tactfully (710). His use of the word tactfully is intended to mean that writers had to be subtle yet skilful if they were to convey their intended message without becoming imprisoned. This was often achieved through the power of translation. Wyatts Whoso List to Hunt is a reinterpretation of Petrarchs Rime 190 and thus not a direct translation, since the poem is thought to indirectly refer to Wyatts love for Anne Boleyn, with Caesar representing King Henry VIII. The narrator in the poem is contending with his king for the doe, ensuing in a more direct and potentially precarious series of consequences for the narrator. The 1534 Treason Act, stated that anybody could be executed for what they said or wrote, yet Wyatt avoided being accountable for his words through the beauty of translation, proverbs, and ambiguity. For example, in 1541, one of the chief accusations against Wyatt was that he said in conversation with his friends in Spain that he feryd that the king shulde be caste owte of a Cartes arse (life and letters p189), which was a way of hanging common criminals. Susan Bridgen states, that Wyatt was judged at last upon the fine distinction between whether he had said whether the king would be cast out of a carts arse, like a thief as he was hanged, or simply left out, his interests ignored. His fate hung upon judgements between tenses and syllables. (p29 of article) Although he was put in prison for this, he defended and ultimately saved himself by claiming that the carts arse was proverbial, and thus not literal. This is a further reason why Wyatt uses ambiguity in the majority of his poetry ; he cannot be punished if there is no set meaning behind his poems. states that in order to express at the same time the code of courtly love and his own problems, he had to eliminate from his poetry everything which was too narrow and specific in one way or the other. Translation and imitation thus shaped the poetry of the Renaissance, since both these forms acted as a mask to hide the poet conveying the instability of both courtly life, and courtly love, whilst at the same time improving the quality of English Literature during this period. Through Wyatts translated version of Whoso List to Hunt, it is apparent that he has used his own opinions and emotions to transform the interpretation, yet his reinterpretation of Petrarchs original is still referred to as a translation. Despite Wyatt having to write discreetly, writes that probably the necessity of discipline to use a technique of camouflage imposed a useful artistic discipline on him. Wyatt carefully adapts Petrarchs form and manipulates the original content to cunningly convey his message. The reader can then interpret the poem as they wish; Wyatt thus aims to entertain, teach, and convey a sense of morality. When considering Harold Blooms statement in this essay question, he argues that influenced poets are Original, though not therefore necessarily better. I would disagree with this statement simply because although Wyatt uses Petrarchs idea of the doe as an allegory, he was the first poet to adopt the notion to introduce the sonnet into English Literature. Moreover, in order to convey his message in the correct manner for his time, he had no choice but to translate Petrarchs poem, because he would have been hanged otherwise for his offensive message to the King. Thus, perhaps Wyatts version is superior, because of his cunning and initiative to make his intended statement about his feelings and court-life in such a discreet manner. Moreover, the translation of any classical literature into English in the Renaissance period was highly respected. Thus, unlike a contemporary poet of today, Wyatt did not need to distinguish himself as an original poet. Daalder (Joost Daalder (Sir Thomas Wya tt: Collected Poems, edited by Joost Daalder (1975)) correctly states that we should not admire something because it is new or old, but because it is intrinsically important and appealing and Wyatt certainly makes his poem engaging, since it was so controversial for its time. Wyatts sonnet is composed of an octave stating an idea or dilemma, followed by a sestet, suggesting a resolution to this problem. The octave in Wyatts translation of Whoso List to Hunt, depicts the unsuccessful pursuit of the hind, whereas the sestet clarifies that the reason the hunter is unable to catch his prey is because she is promised to somebody else; capturing her would jeopardise both the hind and the hunter. Whilst Wyatt uses the same rhyme scheme as Petrarch for the octave in his sonnets, abbaabba, he adapts Petrarchs sestet so it consists of a quatrain and a couplet, which infuses his sonnet with originality. However, by changing Petrarchs structure, some of the rhymes become irregular, particularly because in the Renaissance period, specific words would have been pronounced differently. In Wyatts sonnet, wind (signifying windy), with a short i sound, is designed to rhyme with the long drawn-out assonance of the i in the words hind, behind, and mind. Similarly, in the fin al couplet of the sonnet, the extended sounding of the letter a of tame is expected to rhyme with the a in the word am which is a much more abrupt sound. Thus, if we read this couplet aloud, in order to generate a rhyme, we have to alter how we would usually pronounce the word, which potentially causes a problem for a modern reader of this Renaissance poem. Petrarchs Rime 190 represents an unattainable mistress through the image of a pure-white doe (1), whilst Wyatts hind (1) represents his own love; thus both women referred to are unapproachable objects of desire. Petrarchs use of the word white to describe the deer literally translates to candida in Italian, a word which has strong connotations with purity and innocence. Thus, the depiction of both the courtly hunt and of courtly love clearly represents the dangers involved. Wyatt also modifies the honest and innocent deer in Petrarchs version into a more morally ambiguous animal. By using the original content of the sonnet to his advantage, Wyatt cunningly ensures that his poem operates on the surface as a translation whilst still expressing his own message. Wyatt invests his translation with multiple layers of meaning through the description of the words of Caesar, written about the deers neck, which is graven with diamonds in letters plain. The sign thus suggests eternal beauty, but also loyalty because she is promised to Caesar. The diamond conveys a sense of coldness too, highlighting a lack of virtue, which increases the tension between the speaker and the object of desire, because Caesar is controlling her. In both Petrarchs original sonnet and Wyatts translation, the domination of ownership has protected the deer from being captured, and this image works to Wyatts advantage; he is acknowledging that Anne Boleyn is betrothed to Henry V111. Wyatt thus uses the line Noli me tangere, for Caesars I am (13) to signify that the deer belongs to somebody who is greater and more controlling than the narrator. Again, Wyatt has used the original content of Petrarchs sonnet and adapts the symbolism to his personal situation, conveying his feel ings subtly and indirectly. Furthermore, Wyatts oblique translation imparts a different tone than Petrarchs original. For example, through his language, the attitude of the hunter conveys a sense of lethargy and futility to the reader, Yet I may by no means my wearied mind/Draw from the deer, but as she fleeth afore/Fainting I follow (5-7). A further poignant image which depicts the speaker as completely helpless and unable to catch the object of his desire is conveyed just before the sestet, Sithens in a net I seek to hold the wind (8). He attempts to catch her, but the words, I seek suggest a continued effort of vain pursuit; the speaker is persistently chasing only the wind, because experience has taught him that both wind and deer are equally impossible to catch. This response, however, is not apparent in Petrarchs original, I left work to follow her at leisure (6) and written with topaz (10) which represents chastity. These phrases convey a tone of satisfaction and pleasure, since the words leisure and topaz bear more positive connotations than wearied and fainting. Despite Wyatts speaker conveying complete exhaustion, he is unable to forget the deer, whereas at the end of Petrarchs sonnet, his speaker fell in the stream and she was gone, indicating a sense of closure. Through the imagery of hunting this deer, Wyatt is perhaps signifying the fact that because he is part of the court and under the charge of Henry V111, he is unable to leave the court. Thus, his persistent pursuit of the deer reflects the fact that he cannot leave the court; he is forced to persevere with court-life, which he is now starting to see as both meaningless and unsatisfying, but also dangerous. This could be an indirect criticism of the court, serving as a message of council to his fellow courtiers. Moreover, he is stating that although he is unable to escape from this treacherous environment, through his poetry, he can counsel and advise others against it, whilst subtly expressing the threats he perceives in court-life. By imitating Petrarchs Rime 190, he is able to convey this message ambiguously, and if accused, he can state that his poem has been misinterpreted. The tone of Wyatts version of the poem is also depicted through the manipulation of the sounding of words. Wyatt deliberately emphasises the sound of the repetitive letter h on the words hunt and hind in order to draw attention to these words, whilst creating a harsh tone to signify the narrators frustration at being unable to catch the deer. Moreover, Wyatt chooses to use words with open vowel sounds also in his poem, for example, where, as, and alas. These words, when the poem is read out loud, cause the reader make a sighing noise, which conveys the poems tone of submission and despair. These sighing noises, and the sibilance on the letter s create a despondent mood, and portrays Wyatts feelings of apathy and dejection to the reader, whilst still remaining inside the precincts of a translation. Moreover, Wyatt uses enjambment, leading the reader to be almost out of breath if reading the poem out loud, Yet may I by no means my wearied mind/Draw from the deer, but as she fleeth afore/Fainting I follow (5-7), which mimics the speaker fainting. Petrarch used enjambment in his version too, Like the miser who looking for his treasure/Sweetens with that delight his bitterness. The juxtaposition between bitter and sweet also highlights the speakers dilemma. The enjambment in Wyatts poem could purely be taken from Petrarchs translation, but it figures as highly appropriate in Wyatts version, because it reflects his own fatigued and drained outlook on his hopeless situation. The enjambment mimics Wyatts pursuit of his desire, whilst revealing his own sentiments in his poem. Through imitating Petrarchs poem, Wyatt successfully creates ambiguity within his poem, in which it is possible to read a more personal meaning without making any sort of direct statement that would implicate the poet. Wyatt uses words that can be interpreted in many ways; each word, sound, and image functions on both the literal sense of its translation, yet also on a symbolic level to depict Wyatts personal sorrow.